Senior Director Acquisition Optimization

Senior Director Acquisition Optimization

  • Location BENTONVILLE, AR
  • Career Area Business Operations
  • Job Function Business Strategy & Planning
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD2044676

What you'll do at

Position Summary...

What you'll do...

About Walmart+

Walmart+, Walmart’s membership program, helps members save more time and money with benefits such as Free delivery from store, Free shipping no minimum, Member prices on fuel, Video streaming with Paramount+ and so much more. The Walmart+ Acquisition team is accountable for driving membership growth by acquiring new trial and paid members through offers, plan types, enrollment optimization and trial conversion efforts.

We are looking for a talented Senior Director, Walmart+ Member Acquisition to define and shape the long-term vision for sustained acquisition growth. The ideal candidate is someone who can combine a member-first mindset with a bias for action to quickly drive results for our members and for the business. This candidate must have the ability to get things done by influencing key stakeholders across a wide range of teams within Walmart. We are looking for someone who will think big, ruthlessly prioritize to focus on the highest impact efforts, and mobilize cross-functional partners to execute against an aggressive growth roadmap. This is a high visibility role with the ability to make a significant impact on our business goals. 

What you’ll do…

  • Develop and evolve overall membership acquisition strategy based on past learnings, future growth objectives and competitive context.
  • Identify, build and launch new offers and incentives that drive trial and/or paid membership growth.
  • Lead program development for Walmart+ Assist and Walmart+ Student plan types; evaluate other short- and long-term key cohort opportunities.
  • Own performance reporting and identify new initiatives to optimize against key metrics such as trial signups, paid member signups and trial-to-paid member conversion. 
  • Drive continuous test & learn approach in partnership with product and marketing growth teams.
  • Partner with product, technology and marketing teams to prioritize acquisition feature development and investments across relevant Walmart+ roadmaps.
  • Cultivate an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices; developing consequences for violations or non-compliance; and supporting the Open-Door Policy.

A successful candidate will be able to demonstrate the following:

Skills and experience:

  • Deep understanding of digital customer experiences and user behaviors
  • Problem structuring and solving, getting to the heart of the problem
  • Analytical skills, ability to turn both data and customer insights into actionable results
  • Comfort with uncertainty and ambiguity
  • Business intuition
  • Team management: People development, coaching, mentoring
  • Stakeholder management


Personal and professional traits:

  • Professional maturity, judgment
  • Curiosity
  • Aligned to Walmart values: service to customer (member); respect for individual; strive for excellence; act with integrity
  • Collaborative / team oriented
  • Proactivity / ownership  
  • Ability to build strong working relationships and influence a range of partners

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business Administration or related field and 7 years' experience in strategy, marketing, data analytics, consulting, or related field OR 10 years' experience in strategy, marketing, data analytics, consulting, or related field

5 years' supervisory experience or experience leading cross-functional teams.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in:

  • Subscription / membership growth strategy
  • Collaboration with product, technology and marketing partners
  • Driving results in a matrixed organization

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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The annual salary range for this position is $130,000.00-$260,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Business, Statistics, Social Science, Communications, or related field and 7 years’ experience in retail merchandising, operations management, or related area OR 9 years’ experience in retail merchandising, operations management, or related area. 3 years’ supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Working on cross-functional teams or projects

Masters, Masters: Computer Science, Masters: Supply Chain, Masters: Transportation

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas
Northwest Arkansas
NWA Crystal Bridges Museum of American Art

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

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