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Manager, Digital Media (Product Marketing Manager, Conversational Commerce | Store No8)
- Location BROOKLYN, NY
- Career Area Marketing and Customer Insights
- Job Function -
- Employment Type Regular/Permanent
- Position Type Salary
- Requisition WD747719
What you'll do at
What you'll do...
About Store No8
We are the incubation arm of Walmart. Store No8 was formed in 2017 as part of Walmart’s larger innovation mission to shape the future of commerce. We pursue big ideas and take risks by stepping outside of Walmart’s core business to focus on leapfrog capabilities across conversational commerce, mixed reality, in-store digitization, and more. Our ultimate goal: fuel Walmart’s core business, create new operational efficiencies, and unlock amazing experiences for our customers in the long-term.
Product Marketing Manager – Voice Commerce
Walmart Conversational Commerce is reimagining how families shop and manage their households. Our team is hard at work designing new products that simplify the shopping experience and integrate naturally into a customer’s routine.
We’re looking for an experienced Product Marketing Manager to help build our lifecycle marketing efforts for Voice commerce by developing strategies for testing all aspects of CRM including engagement and segmentation strategy for internal and external marketing channels.
The Voice Product Marketing Manager will build and execute Conversational Commerce’s strategic growth roadmap through CRM initiatives. To succeed in this role, you will be someone who has a proven track record of driving customer acquisition and retention through industry best practices across communication channels such as Email, Push, SMS, and site-targeted content, among others.
As Voice Product Marketing Manager, you will join a small but mighty team with aggressive growth targets and will be responsible for communicating our brands’ message and value-propositions to the right customers at the right time, focusing on customer acquisition, engagement, and retention. You will work cross-functionally with our Product teams to create data-driven conversion and retention strategies. You will collaborate with our Analytics team to create customer segmentation strategies and with our Design team to incorporate creative assets into your digital marketing efforts. You will be a key member of the team building out the necessary strategy and creative campaigns to deliver on and surpass our Voice commerce goals.
Key responsibilities will include...
Develop and execute strategy for Voice customer growth through CRM initiatives
Work collaboratively across Product, Marketing, and Analytics to maximize the potential of a marketing tech stack across customer segments
Identify key tactics to increase customer engagement and interaction and develop end-to-end customer lifecycle strategies that drive acquisition, engagement, and retention
Own all marketing processes for campaign development, targeting, and execution
Identify and execute against A/B and multivariate testing plans to optimize customer experience and messaging across multiple channels
Analyze campaign results and make recommendations based on performance insights
Maintain strong knowledge of CRM marketing best practices, our target customer, digital marketing, and competitive trends
You’re a great fit for the role if you have...
3 - 5 years’ experience in product marketing, product management, or product strategy
Proven track record of developing audience segments, campaigns, and creative geared towards customer acquisition and retention
A deep understanding of CRM and automation platforms (e.g., Braze, HubSpot)
Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing tools (e.g., Optimizely, Google Optimize)
Strong quantitative and analytical capabilities
Exceptional project management and organization skills, with a keen eye for detail
Excellent problem solving and self-starter skills, important for navigating and prioritizing work with a small team
Strong communication skills and ability to express ideas clearly
Experience and understanding of CSS and HTML preferred
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...74 KENT ST, BROOKLYN, NY 11222-1517, United States of America
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
All the benefits you need for you and your family
- Multiple health plan options, including vision & dental plans for you & dependents
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Parental Leave
- Pay during military service
- Paid Time off - to include vacation, sick, parental
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth