Director, Marketing Planning and Strategy, eComm -...

Director, Marketing Planning and Strategy, eComm - Content Social Commerce

  • Location HOBOKEN, NJ
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD523467

What you'll do at

Position Summary...

What you'll do...

Director, Content & Social Commerce

We’re looking for a Director of Content & Social Commerce who will be responsible for building business strategy, plans, and partnerships—designed to connect moments of customer inspiration to easy buying solutions while driving brand equity, engagement, and sales.

You’ll work closely with our Content & Influencer, Social, & Strategic Partnerships teams, as well as leads across Marketing, Product, & Technology to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and evaluate potential collaborations.

Challenges you’ll tackle:

  • As part of a growing team, you will lead and advance business strategy for content & social commerce experiences, inclusive of vision, iterative roadmap, & activation

  • Cultivate relationships with brands, organizations, strategic partners, and social players that unlock financial benefit, and bridge content discovery and inspiration with seamless purchase

  • Evolve and scale social, connected, grocery, live commerce offerings broadly for Walmart

  • Act as an external and internal advocate, working closely with cross-functional teams to drive programs forward


  • Build, evolve, and scale enterprise content & social commerce business strategy that drives brand equity, engagement, customer growth, and sales. Inclusive of business development, planning, partner prioritization, activation, optimization & growth.

  • Forge bespoke strategic partnerships with endemic partners to codevelop shoppable experiences that solution and innovate for customers’ daily lives, including but not limited to social, content, connected, grocery, and live commerce.

  • Evaluate and test new features as partner offerings evolve, with an eye towards scalability

  • Accurately forecast economics of content & social commerce efforts, maximizing chance of success and minimizing risk to the business. P/L management of content & social commerce programs.

  • Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.

  • Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.


  • Minimum 12+ years of work experience in a related area (e.g. Partnership or Business Development, Marketing/Advertising/Digital, Media, Consulting, Project Management)

  • Deep expertise in marketing, inclusive of media partners, social players/networks, and how consumers are using them

  • Experience with cutting-edge social commerce efforts (e.g. AR/VR, livestreaming, shoppable interactive media, etc.)

  • Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.

  • Strong prospecting/hunting skills, balanced with a consultative approach to understanding client needs

  • Effective communication skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)

  • Highly organized and detail-oriented

  • Builder mentality, ability to build programs from the ground up and self-start with little direction

Bonus points

  • You’ll get to work on one of the most entrepreneurial marketing roles at Walmart, creating a content & social commerce ecosystem from the ground up

  • You’ll be empowered to hunt for innovative partners, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications
Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing, Supervisory experience

Masters: Business Administration

Primary Location...

121 River St, Hoboken, NJ 07030-5989, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

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