(USA) Director, Digital Media (HO)

(USA) Director, Digital Media (HO)

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD466810

What you'll do at

Position Summary...

What you'll do...

About Walmart

Walmart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices. Each week, more than 260 million customers and members visit our more than 11,000 stores under 71 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 sales of approximately $486 billion, Walmart employs 2.3 million associates worldwide.

Our purpose of saving people money so they can live better is based on our core values and culture of service to the customer; respect for the individual; strive for excellence; and act with integrity. Our strategy to deliver on this commitment is founded on the objectives of making every day easier for busy families; changing how we work; delivering results and operating with discipline; and being the most trusted retailer. Our ultimate success depends on creating shared value for all stakeholders: customers, associates, communities and shareholders.

We are at a unique point in our company history and in the history of retail. We are changing our way of thinking and working as we develop a truly omnichannel customer experience and organization. We’re looking for exceptional individuals to join us on that journey.

About the Social Media team

The Social Media marketing team is responsible for our national, social media brand presence (e.g., our @walmart handles). Our team’s mission is to help build and strengthen the Walmart brand through both compelling storytelling and authentic social interactions. Through our work, our team connects with consumers on an unprecedented scale. We’re looking for creative, forward thinking, and data-driven social media marketers to help shape social content and engagement for the world’s largest retailer at this pivotal moment in our company history. 

About the Role

We’re looking for an experienced Director of Social Media Care & Community to join our team. In this role you will:

  • Be responsible for executing with excellence our multi-year strategy to become legendary for social media brand response on social.
  • Each day, will work with the team and our creative agency partners to vet and engage celebrity and influencer engagements and amplify positive conversations about our brand on social.
  • Will also work with our team and our call center-facility partners to ensure excellence in customer care, ensuring we quickly respond and resolve customer issues on social as seamlessly as possible.
  • The Director will work strategically to reduce friction in customer care experiences on social through technology and processes development.
  • This position also leverages our social media listening tools and agency support teams to early predict and mitigate potential reputational issues, in partnership with other teams throughout the organization, as they arise.
  • A successful candidate will bring expertise and social media governance solutions ideas forward to increase brand safety.

Required Experience

  • 7-10 years in social media customer care, social crisis management, reputation management.
  • Large brand or comparable experience in handling large volumes (5MM +/annual volumes) of incoming social media mentions across brand reputation, customer care, and engagement.
  • 7-10 years experience with social media listening and community management technologies and processes and proven results in driving efficiencies that result in faster and better quality social media engagements. Needs to understand workforce planning/ process optimizations
  • 5 years leading both teams and agency partners in development and execution of social community management strategies. Experience leading customer care teams, call or contact center agent groups.
  • Experience establishing best in class social media processes, systems and governance protocols.
  • The ability to lead creative brand engagement strategies and a passionate for innovation. Ability to effectively manage vendors and agency teams.
  • Demonstrated excellent social media judgement (e.g., knowing what to tweet and when to tweet it).
  • A strong sense of technology is critical to success.
  • Must have an unwavering commitment to putting the customer first.
  • Ideal candidate must have a strong understanding of measurement and analytics.

But on the Fun Side… We think you might be the ideal candidate if:

  • You understand the cultural impact when a new BTS album drops and can come up with an action plan if their album accidentally released early.
  • You will be tasked with protecting the brand. You are someone well-equipped to moderate for things beyond natural disasters—You would know how to assess the situation if a UFO landed in our parking lot.
  • You care about what Salma Hayek wore to the Oscars and why that would impact Walmart as a brand.
  • You love GIFs and emojis so much that you can hold a conversation without using words.
  • Most importantly, you are a team player. You can lead a team but also know how to learn from your team as well.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
or related field.
3 years' supervisory experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas
Northwest Arkansas
NWA Crystal Bridges Museum of American Art

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

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