Senior Director, Marketing Planning and Strategy (...

Senior Director, Marketing Planning and Strategy (HO) - Entertainment, Toys & Seasonal

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD464150

What you'll do at

Position Summary...

What you'll do...

As a Senior Director, Category Marketing - Entertainment, Toys & Seasonal, and Hardlines, you will lead a team and develop marketing strategies that deliver results both for the customer and the business.

Challenges you’ll be tackling

  • You’ll partner closely with the Merchant leaders to grow their business by obtaining deep category knowledge to help drive omni growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design).

  • You’ll have a unique role representing the Marketing organization, liaising heavily with many cross-functional partners in and out of Marketing (Merchandising, Analytics, CX/Product, Store & Site Operations and Supply Chain) to create plans that build awareness and drive customer adoption of these categories for Walmart.

  • You will also lead a group of associates assigned to the ETS & Hardlines categories who work with the merchants. 

  • You’ll collaborate across the Marketing organization to ensure your category priorities come to life in meaningful ways, both in distinct programs and in cross-category opportunities. 


  • Develop the category marketing vision in line with corporate strategy and business goals, designed to acquire new customers, increase retention and customer loyalty, grow sales, improve marketing operating efficiency.  Deliver sales growth plan that delivers on results.

  • Continue to build a world class category marketing function that embraces innovation and delivers results.  Bring new ideas, creativity, and insights to the General Merchandise & Services team.

  • Work with Marketing Analytics & Measurement team to develop a learning agenda for each priority business with a focus on customer insights, omni analytics and market research.

  • Ensure alignment of all strategies, tactical programs, communications, and activities across all marketing channels.

  • Identify new marketing opportunities to drive the business.

  • Develop strong, proactive collaborative working relationships across the organization.

Candidate requirements:

A successful candidate will be highly proficient regarding omni marketing with a verifiable track record of superior professional accomplishments and innovation in the retail sector.  It is ideal to have spent time in ETS or Hardlines retail.  This person will have excellent communication, presentation, and interpersonal skills and must be rigorous and results/metrics driven, with a sense of urgency.  S/he will possess excellent leadership skills, strong analytical, critical thinking skills, and strategic ability; and must be able to build strong relationships with key business partners both internal and external.

Specifically, the ideal candidate has a demonstrable track record in the following dimensions:

  • Proven leadership and people development skills, as well as experience leading a multi-functional and disciplined marketing organization

  • Expertise in leveraging digital marketing, social, mobile, and new media to engage customers and transform brand and customer experience

  • Superior analytical skills and the ability to leverage performance data and convert consumer insights and trend data into high impact digital marketing initiatives

  • Experience in a rigorous testing environment. Must be passionate about presenting a fact based argument and be results/metrics driven.

  • Ability to collaborate inside and outside organization to develop consensus and create strong relationships; one who builds strong relationships at every level of the organization and is a strong motivator who knows how to influence and get others to consistently do their best work

  • Strategic vision and ability to execute programs with measureable impact

  • 10+ years relevant B2C digital retail marketing experience

  •  Oversee the growth and development of category specific, customer-centric, marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, and partnership teams to bring plans to life.

  • Leverage creative partners to build breakthrough, innovative marketing campaigns to drive category adoption and growth.

  • Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.

  • Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across Walmart and cross-functional teams.

  • Partner with internal and external leaders to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.

How you’ll know it’s right

  • If playing in a jungle gym sounds more fun than climbing a ladder…

  • If you can drive results and solve problems in fun and creative ways…

  • If you want to do things in our industry that have not been done…

  • If you understand that without risk there is no reward…


  • 10+ years in online retail and/or lifestyle marketing.

  • Heavy experience working cross-functionally and building innovative marketing plans from the ground up.

  • Excellent communication and presentation skills, with a high attention to detail. Highly proficient in excel.

  • Sharp creative eye; experience testing and learning messaging and creative; experience in brand building efforts.

  • Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.

  • Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.

  • Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing.

  • Lifestyle marketing/category experience a must.

  • BA/BS degree with strong academic record. 

Bonus points

  • You’re a true risk-taker, comfortable in a fast-paced environment; go-getter, capable of managing multiple projects, priorities.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas
Northwest Arkansas
NWA Crystal Bridges Museum of American Art

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

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