Associate Director, Digital Media - Lifecycle CRM

Associate Director, Digital Media - Lifecycle CRM

  • Location SAN BRUNO, CA
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD453261

What you'll do at

Position Summary...

What you'll do...

From everyday low prices to ongoing omni-channel innovations, Walmart has always understood the importance of putting the customer first; this is core to our unwavering commitment to bring value to our customers and community.


In our continuous efforts to build a best-in-class Marketing organization, we are looking to hire an Associate Director – Lifecycle. Reporting to the Senior Director, CRM & Lifecycle Management and working closely across Marketing, Product, Engineering, eCommerce and Stores, you will develop a robust Lifecycle program that drives a high level of engagement of Walmart’s customer base, continued utilization of product platforms and ultimately, a growth in customer lifetime value. 


Key Responsibilities 

  • Develop a multi-quarter, omni-channel Lifecycle strategy to increase the engagement of our customer base through a variety of programs, including in partnership with our SEM, Display and Social teams 
  • Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that optimize the customer’s lifetime value with Walmart 
  • Create and execute highly personalized, multi-channel marketing campaigns that deliver against business goals for assigned workflows 
  • Design marketing experiments to test a multitude of elements (messaging, content, promotions, etc) that optimizes for targeted conversion and purchasing behaviors 
  • Establish, report on, and improve KPIs for customer campaigns, programs and segments - regularly communicate the progress to executives and senior leaders 
  • Act as a key partner to the business as the voice of the customer and CRM best practices expert 
  • Collaborate with data science, market research & marketing analytics teams to understand customer segmentation / behavior & identify consumer insights that can be leveraged in lifecycle marketing 
  • Partner with our Product, Design, Customer Experience, Brand and Creative teams to ensure all touchpoints are on-brand and impactful 
  • Work with our deployment and operations partners / agency to build and launch complex automated campaigns using internal and external tools 
  • Document learnings from experiments and live campaigns to build a CRM Best Practices Playbook that can be used as a reference by every part of the business 


Manager's Preferred Qualification

  • Minimum of 8+ years experience in customer marketing, customer communications, or customer engagement space 
  • Previous people management / team lead experience preferred 
  • Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution
  • Goal oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves for execution 
  • Analytical mindset, experience working directly with data science and engineering teams 
  • Good organization agility to work effectively across functions and multiple lines of business in a global organization 

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field and 4 years’ experience in marketing or related field OR 6 years’ experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Advertising, Marketing, Supervising Associates, Working on cross-functional teams or projects

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

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All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

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