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Director, Digital Media - CRM
- Location SAN BRUNO, CA
- Career Area Marketing and Customer Insights
- Job Function -
- Employment Type Regular/Permanent
- Position Type Salary
- Requisition WD420665
What you'll do at
What you'll do...
From everyday low prices to ongoing omni-channel innovations, Walmart has always understood the importance of putting the customer first; this is core to our unwavering commitment to bring value to our customers and community.
In our continuous efforts to build a best-in-class Marketing organization, we are looking to hire a Director – CRM. Reporting to the Senior Director, CRM & Lifecycle Management and working closely across Marketing, Product, Engineering, eCommerce and Stores, you will develop a robust CRM program that drives a high level of engagement of Walmart’s customer base, continued utilization of product platforms and ultimately, a growth in customer lifetime value.
Be a thought leader in, and contribute to, the vision of building a world-class CRM function
Develop a multi-quarter, omni-channel CRM strategy to increase the engagement of our customer base through a variety of programs, including in partnership with our SEM, Display and Social teams
Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that optimize the customer’s lifetime value with Walmart
Manage the creation and execution of highly personalized, multi-channel marketing campaigns that deliver against business goals for assigned workflows
Design marketing experiments to test a multitude of elements (messaging, content, promotions, etc) that optimizes for targeted conversion and purchasing behaviors
Establish, report on, and improve KPIs for customer campaigns, programs and segments - regularly communicate the progress to executives and senior leaders
Act as a key partner to the business as the voice of the customer and CRM best practices expert
Collaborate with data science, market research & marketing analytics teams to understand customer segmentation / behavior & identify consumer insights that can be leveraged in lifecycle marketing
Partner with our Product, Design, Customer Experience, Brand and Creative teams to ensure all touchpoints are on-brand and impactful
Work with our deployment and operations partners / agency to build and launch complex automated campaigns using internal and external tools
Document learnings from experiments and live campaigns to build a CRM Best Practices Playbook that can be used as a reference by every part of the business
BA/BS degree or equivalent practical experience
Minimum of 10+ years experience in customer marketing, customer communications, or customer engagement space
Previous people management / team lead experience preferred
Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution
Goal oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves for execution
Analytical mindset, experience working directly with data science and engineering teams
Good organization agility to work effectively across functions and multiple lines of business in a global organization
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field and 6 years’ experience in marketing or related field OR 8 years’ experience in marketing or related field. 3 years' supervisory experience.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Working on cross-functional teams or projects
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
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All the benefits you need for you and your family
- Multiple health plan options, including vision & dental plans for you & dependents
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Parental Leave
- Pay during military service
- Paid Time off - to include vacation, sick, parental
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth