Key Responsibilities 

• Be a thought leader in, and contribute to, the vision of building a world-class CRM function 

• Develop a multi-quarter, omni-channel CRM strategy to increase the engagement of our customer base through a variety of programs, including in partnership with our SEM, Display and Social teams 

• Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that optimize the customer’s lifetime value with Walmart 

• Manage the creation and execution of highly personalized, multi-channel marketing campaigns that deliver against business goals for assigned workflows 

• Design marketing experiments to test a multitude of elements (messaging, content, promotions, etc) that optimizes for targeted conversion and purchasing behaviors 

• Establish, report on, and improve KPIs for customer campaigns, programs and segments - regularly communicate the progress to executives and senior leaders 

• Act as a key partner to the business as the voice of the customer and CRM best practices expert 

• Collaborate with data science, market research & marketing analytics teams to understand customer segmentation / behavior & identify consumer insights that can be leveraged in lifecycle marketing 

• Partner with our Product, Design, Customer Experience, Brand and Creative teams to ensure all touchpoints are on-brand and impactful 

• Work with our deployment and operations partners / agency to build and launch complex automated campaigns using internal and external tools 

• Document learnings from experiments and live campaigns to build a CRM Best Practices Playbook that can be used as a reference by every part of the business 

Requirements 

• BA/BS degree or equivalent practical experience 

• Minimum of 10+ years experience in customer marketing, customer communications, or customer engagement space 

• Previous people management / team lead experience preferred 

• Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution 

• Goal oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves for execution 

• Analytical mindset, experience working directly with data science and engineering teams 

• Good organization agility to work effectively across functions and multiple lines of business in a global organization