Senior Manager II, Brand Management - Food/Consumables Private Brands
- Location BENTONVILLE, AR
- Career Area Marketing and Customer Insights
- Job Function -
- Employment Type Regular/Permanent
- Position Type Salary
- Requisition WD314333
What you'll do at
What you'll do...
Manages consistency in customer product experience across proprietary brands by developing and conducting competitive market assessments; utilizing and analyzing market data to influence merchant product strategies; maintaining and verifying that all proprietary-branded items support the established brand position; and providing guidance and feedback to the merchant and product development team through established calendar milestones
Directs and manages contracts between proprietary brands and external service providers by forecasting royalty and fee volumes to project impact on margins, profits, and expenses; overseeing and monitoring royalty and fee payments; collaborating with finance and global shared services to resolve payment and posting issues; identifying discrepancies in the execution of contracts while partnering with the Legal department to resolve any legal or safety issue associated with proprietary-branded items; determining, compiling, and providing brand performance metrics for licensors and contract partners; overseeing and influencing processes and payment methodologies to accommodate shifts in assortment strategies; monitoring and tracking performance metrics to verify vendor compliance with service level agreements; and resolving performance issues and escalating them as appropriate.
Determines and directs the total proprietary brand assortment at the item level by ensuring all proprietary-branded items are properly coded in the item file; directing item file maintenance; communicating current brand assortment to departmental teams and cross-functional partners; and providing various metrics of assortment scope to influence the content of product marketing, messaging, and signing across multiple categories and markets.
Manages and oversees communications related to proprietary brand public relations, social media, and in-store signing initiatives by identifying and capitalizing on emerging opportunities to leverage communications to fill business gaps; collaborating with internal cross-functional teams and third-party vendors to determine messaging and target audiences; developing communication strategies and plans to leverage in multiple communication vehicles; aligning communication vehicles with target audience preferences and needs; and preparing and distributing summaries of communications and activities to stakeholders. Drives the execution of multiple business plans and projects by identifying customer and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring progress and adjusting performance accordingly; developing contingency plans; and demonstrating adaptability and supporting continuous learning. Provides supervision and development opportunities for associates by selecting and training; mentoring; assigning duties; building a team-based work environment; establishing performance expectations and conducting regular performance evaluations; providing recognition and rewards; coaching for success and improvement; and ensuring diversity awareness. Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity by training and providing direction to others in their use and application; ensuring compliance with them; and utilizing and supporting the Open Door Policy. Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost-effectiveness; and participating in and supporting community outreach events.
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Minimum Qualifications: Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 4 years’ experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years’ experience in brand development and management, developing creative briefs, marketing, or related area.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Microsoft Office - Excel, Vendor Management, Working on cross-functional teams or projectsMasters: Business Administration
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Hello, NW Arkansas
With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.Discover NW Arkansas
Crystal Bridges Museum
Celebrate the American spirit in a setting that unites the beauty of art and the power of nature.
Walton Arts Center
Arkansas' premiere center for visual arts and entertainment.
An interactive children's museum that's fun for the whole family.
42 acres of premiere public garden space.
Devil's Den State Park
Located on 2,500 acres, Devil's Den State Park is the perfect place to explore Arkansas' natural beauty.
- come together
The best of shopping and restaurants, right in the heart of Fayetteville.
All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents