Advanced Analytics Manager 3 - Associate Director,...

Advanced Analytics Manager 3 - Associate Director, Experimentation

What you'll do at

Position Summary...

What you'll do...

ABOUT THE TEAM:

Walmart Performance Marketing is comprised of Advanced Analytics, Measurement, Business Intelligence, and Data Engineering. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.

Role Summary:

As Associate Director of Testing in the Advanced Analytics and Measurement Team, you will help the World’s largest omnichannel retailer drive optimal efficiency and effectiveness of our Marketing investment through continuous testing of optimization scenarios.  You will lead the learning agenda across audiences, media channels, messaging strategies and offers, and will help the organization apply the learnings to improve performance.  This individual will bring industry best practices, experience and process methodologies to develop a comprehensive end-to-end technical solution for Experimentation.

Primary Responsibilities:

  • Lead the planning and execution of campaign and marketing channel test and learn agenda; across all paid, owned and earned media channels.
  • Design, lead and implement multivariate and A/B testing as an ongoing discipline to constantly improve the landing page engagement, site conversion, campaign audience targeting, partner placement, offer, messaging and creative placement, incremental sales activity and return on advertising spend.
  • Lead Customer Relationship Management (CRM) segment testing, including acquisition and retention measurement and CLTV projections.
  • Set-up measurement studies and performance tracking in partnership with key media partners to enhance our view of the customer.
  • Iteratively test and measure for optimal channel mix, category mix, and device mix for a given campaign goal.
  • Lead email channel test design, including segmentation, subject line, creative, offer, etc.
  • Lead demand curve analysis and category and media investment scenarios, with emphasis on incremental ROAS at various spending levels.
  • Lead Customer segment testing, including acquisition and retention measurement and LTV projections.
  • Lead cross-device studies to understand customer conversion paths for specific segments
  • Test propensity modeling scenarios to determine impact on retention and basket building.
  • Lead research projects to test elements of creative that are optimal for given audiences
  • Set-up measurement studies and performance tracking in partnership with key media partners to enhance our view of the customer.
  • Test for optimal channel mix, category mix, and device mix for a given campaign goal.
  • Present to senior management key learnings derived from experimentation analyses.
  • Derive and implement new marketing strategies based on test and learn results to help drive increase sales.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications
Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years'
experience in data analytics or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Statistical programming languages (for example, SAS, R)

Masters: Business Administration, Masters: Information Systems, Masters: Statistics

Business Analytics - Certificate, Data Mining - Certificate, Statistical Analysis - Certificate

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Merchandising Internship at Walmart
"At Walmart, you have the support you need at any given moment no matter the circumstance."
— Shelby, Project Analyst

All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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