Manager, Digital Media

What you'll do...

Position: Manager, Digital Media

Job Location: 221 River Street, Hoboken, NJ 07030

Duties: Understands and supports the development of Walmart's digital media strategy. Develops insights to suggest improvements to channel strategy that will differentiate Walmart in the marketplace. Participates in product development roadmap sessions with product development teams. Utilizes deep and broad technical understanding of digital platforms' systems and structures to effectively guide campaign execution. Manages small-to-medium sized digital campaigns, defining execution plans for campaign set-up, creation, deployment and assessment, ensuring alignment with campaign objectives. Evaluates and reviews campaign deployment actions in context of campaign performance. Collaborates with internal/external media and business/technology partners to ensure all campaign delivery plans are in line with overall brand strategy and objectives. Defines key campaign metrics and reviews campaign performance data and calculates ROI of programs/initiatives. Assists with the development of creative concepts as well as briefs for small-to-medium campaigns. Understands creative brief's messages and develops plan for incorporating messages within campaigns or initiatives in own channel. Performs assessments to review Digital Media process adherence. Ensures adherence to existing digital marketing processes, workflows, and systems. Provides input into and manages budget for current campaigns, reports on budget status updates to leadership. Collaborates with digital marketing teams and Marketing associates and cross functional teams across the organization to implement and execute on small-to-medium channel specific digital plans/campaigns. Reviews draft social media content daily and drives engagement on social media platforms. Maintains defined brand strategies and messaging through monitoring social media platforms; responds to escalations. Interacts with external agencies, ensuring outcomes and deliverables are on time and consistent with project goals. Continuously generates ideas and approaches to improve company's paid search performance to increase or decrease volume and improve efficiency for small-to medium sized campaigns. Understands search engine marketing trends and develops insights based on search analysis results. Reviews budget pacing report, identifies appropriate levers and makes recommendations on modifications to campaign spend and improvements to budget allocation. Continuously generates ideas and approaches to improve organic search results for small-to-medium sized campaigns. Demonstrates technical expertise through completing SEO optimization activities, recommending changes to site architecture, content, linking and other factors to improve SEO positions for target keywords. Evaluates organic search performance on an ongoing basis, identifies appropriate levers, determines key methodologies and reports to gain critical insight on SEO program performance. Continues to build and evolve knowledge of organic search trends and best practices. Reviews performance reports and dashboards; evaluates performance to determine changes to optimization approach. Identifies advertising and display areas for potential improvement and reports on channel performance gaps. Identifies retargeting opportunities and creates re-targeting plans based on portfolio analysis. Reviews performance reports and dashboards; identifies opportunities for optimization. Supports channel execution activity. Performs channel analysis in support of strategic agenda and initiatives. Develops internal and external processes in support of channel management. Partners with internal teams to communicate and support category and seasonal needs/asks. Maintains and grows current and new partnerships within the existing partnerships portfolio. Monitors the revenue sharing model and assists in negotiations with potential partners. Manages development and execution of briefs for small-to-medium sized campaigns. Undertakes research and analytics to establish and define target customer segments for specific categories for Director review; provides guidance and direction to less experienced team members on type of research and development of outcomes. Works with cross-functional teams to execute briefs; understands the communication strategy and the larger story around the category. Understands and begins to develop technical buildouts of campaigns. Establishes reporting infrastructure and tracks/analyzes campaign performance. This position does not supervise employees.

Minimum education and experience required: Master’s degree or the equivalent in Marketing, Business, or related field; OR Bachelor’s degree or the equivalent in Marketing, Business, or related field and 2 years of experience in marketing or related field.

Skills required: Experience launching, managing, and optimizing paid marketing campaigns on Facebook Ads Manager, Bing Ads, Criteo, and Pinterest. Experience with campaign setup, targeting options, and optimization techniques. Experience with MS Excel and web analytics suites. Experience with data visualization tools, including Tableau, to manage and create insightful and actionable dashboards and reports. Experience collecting, cleansing, analyzing, and visualizing marketing data from platforms, including Meta, Google Ads, and Bing, to collect insights and provide optimization recommendations. Experience creating Search, Display, Performance Max, and shopping campaigns on Google Ads. Experience directing reviews and insight development from channel data and influencing and enhancing the effectiveness of channel strategy. Experience using Maximus the MarTech products to automate customer acquisition workflows, lead nurturing campaigns, and behavior-based targeting. Experience leveraging leverage automation features to streamline processes and improve campaign effectiveness. Experience with affiliate marketing or Display Advertising. Experience presenting findings, reports, and recommendations to stakeholders and senior management. Experience designing and executing A/B and multivariate tests across various aspects of marketing campaigns. Demonstrated knowledge of statistical analysis techniques and experimental design principles for conducting A/B tests, multivariate tests, and regression analysis. Experience using Google Analytics and web analytics platforms to understand user behavior and optimize conversion rates. Experience working cross-functionally with business stakeholders and technical teams. Employer will accept any amount of experience with the required skills.

Salary Range: $96,000/year to $186,000/year. Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may also include: Regional Pay Zone (RPZ) (based on location) and Stock equity incentives.

Benefits: At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty and voting. Other benefits include short-term and long-term disability, education assistance with 100% company paid college degrees, company discounts, military service pay, adoption expense reimbursement, and more.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com.

Wal-Mart is an Equal Opportunity Employer.

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