Senior Manager, Creative Strategy - Walmart Creati...

Position Summary...

Do you love learning what makes people tick? Are you interested in the “why” behind the “what”? Are you meticulous about the details but able to articulate the 10,000 ft view concisely and persuasively? Are you energized by the idea of being part of something new within a well-established organization? If so, you might be ideal for the Senior Manager, Creative Strategy role within the Walmart Creative Studio.

You are an experienced strategist adept at translating data and customer insights into actionable briefs while helping to create, shape and sell effective creative platforms. You enjoy collaborating cross-functionally and aren’t afraid to roll up your sleeves and get in the work at every stage of the creative process.

In this role you will work with across a variety of retail verticals to develop insightful strategies that lead to effective creative campaigns. You will be in a highly collaborative function, partnering closely with internal and partner teams as well as subject matter experts to ensure our creative ideas are informed by, and resonate with, our customers. Key partners include: Walmart Creative Studio Account Management, Project Management, Creative Teams, Walmart Marketing Customer Insights, Media, Retail Marketing and external agency partners.

About Walmart Creative Studio

Walmart Creative Studio is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive creative ideas and design systems that drive business objectives and keep our Fortune #1 brand in culture. We use creativity to win hearts, minds, and wallets.

We are uniquely positioned as the internal creative agency of record to be hyper-focused on the customer experience across all channels, categories, and campaigns. We are ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business – not just with ads but through brand acts and experiences.

We value talent, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping people – all people – live better.

What you'll do...

• Creative brief development for campaigns spanning the entire marketing funnel

• Collaboration with creative teams throughout the creative process from brief, to planning, and into production

• Distillation of main insights from qualitative and quantitative research, and past campaign performance in partnership with the Consumer Insights team

• Develop clear communications plans that align messages, media, and audiences

• Establish collaborative relationships across the Creative Studio and our partners

• Challenge the status quo in the spirit of delivering creative that inspires connection and action

• Be curious. Re-frame existing challenges in a new light that creates whitespace for ideas and activations.

What you'll bring…

• 7+ years of Creative Strategy and Comms Planning experience at an advertising agency or in-house creative agency

• Experience catalyzing the creative process by explaining clear and unexpected customer insights in tight creative briefs

• Experience working with creative teams from briefing, conception and into production, taking ownership of the work at every step of the process

• Experienced researcher and analyst comfortable with a variety of quantitative and qualitative inputs and accomplished at identifying what is most relevant for creatives

• Experienced pitch presenter; can lead both internal and external meetings, with mid- to senior-level partners and colleagues

• Have experience with how to connect our goals and brand objectives to clear measurements.

• Can translate campaign results into applicable insights and future optimizations across creative and comms planning

• Experience with the media landscape, can be a partner to our in-house and external agency media teams

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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The annual salary range for this position is $108,000.00-$216,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies

Primary Location...

5404 Jandy Plc, Los Angeles, CA 90066-7006, United States of America