Senior Manager, Marketing Planning And Strategy - ...

Senior Manager, Marketing Planning And Strategy - Referral Program Marketing, Walmart+

  • Location HOBOKEN, NJ
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD216887

What you'll do at

The Senior Manager, Referral Program Marketing, reporting into the Associate Director of Trial Acquisition Marketing, will be responsible for building up the Walmart Plus referral program from the ground up. As the Referral Program Marketer, you will be responsible for translating a program idea into a detailed, holistic, and connected product and marketing plan that will deliver business goals. You will partner closely with the Walmart Plus Product, UX, CRM, and Marketing team to ensure referral program functionality and marketing plans are implemented to best achieve performance goals. Responsibilities: Collaborate closely with the product marketing team and 3rd party referral program vendor to build a referral program with best-in-class features, functionality, and UX.   Collaborate with UX and product teams on different ways to expose the Referral Program (“how, what, when” logic) within the W+ flow for existing customers.   Develop continuity and local plus-up marketing playbook for promoting and generating excitement for the Referral program (local sweepstakes, local influencers, gamification/competition, etc.)   Collaborate with the promotion product team on promo rewards and redemptions, including logic for promos (eg. One time use, etc.)   Lead and collaborate with CRM team and Walmart Plus Retention team on referral program discovery and utilization, including but not limited to:Discovery of the referral program within W+ marketing journeys (e.g. Walmart Plus trigger welcome series) Points of intercepting after a certain customer action (e.g. Reminding them to refer friends after a customer receives their delivery order, after they make their Nth order and are sticky) Transactional emails and push notifications (after someone receives a reward because their friend converted; when someone has remaining credits/promos that they haven’t used yet)   Drive test and learn agenda including the following:Advocate and Friend reward testing Segmentation of rewards (e.g. do VIP customers get a better reward than new customer?) Testing logic and strategy of placements within CRM and UX Personalization of Referral creative and messaging   Collaborate with the creative team on marketing placements onsite and on CRM for existing customers to discover the Referral program. Basic Requirements 5-6 years of experience in a marketing, business strategy, product marketing, program marketing, or customer marketing role. Experience in referral marketing or loyalty marketing a plus. Experience and knowledge of marketing disciplines: acquisition, retention, loyalty, brand, media, creative, content, product marketing and partnerships. Expertise in leveraging email marketing, social, mobile, and media to engage customers and transform brand and customer experience. Proven ability to work with data to understand and analyze performance, optimize plans, make quick decisions and measure impact to the business. Excellent communication and presentation skills, with a high attention to detail. Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities. Experience in referral marketing or loyalty marketing a plus. BA/BS degree in business with strong academic record. Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field. Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Marketing or related field Masters: Business Administration

Minimum Qualifications

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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