Director, Marketing Planning And Strategy

Director, Marketing Planning And Strategy

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function Sales & Marketing Operations
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD2141151

What you'll do at

Position Summary...

Are you inspired by seeing entrepreneurs and merchants taking their retail businesses to the next level? Be part of these success stories as Walmart Marketplace’s Director of Seller Lifecycle Marketing and Education. In this role, you’ll lead seller-facing communication, marketing, and learning programs that help third-party sellers of all sizes grow their eCommerce businesses with Walmart.

You’ll lead a talented team of communication and marketing strategists, copywriters, channel managers and data analysts who are passionate about helping sellers succeed on Walmart.com and helping customers discover even more items they need, want and love.

What you'll do...

  • Own lifecycle marketing, communication, and education programs within the Marketplace’s Seller Events, Communication, and Marketing team.
  • Create highly effective campaigns and tactics by working with our creative, events and marketing operations teams to help sellers navigate the evolving Walmart Marketplace platform and its expanding suite of tools, services, and solutions designed for seller success.
  • Define success metrics linked to business objectives, drive campaign assessment, and ensure continuous improvement.
  • Evolve Marketplace’s marketing data, personalization, and local language capabilities, owned channels for seller communication, and MarTech foundation needed to support them.
  • Counsel senior leadership and business partners to optimize marcomms effectiveness, drive seller engagement, and maximize seller reach.
  • Lead an awesome team, helping them prioritize, execute flawlessly, and achieve success together.

What You'll Bring

  • 4+ years of experience developing B2B or sales lifecycle marketing platforms, campaigns and channels
  • Data-driven approach to decision making, channel optimization and successful implementation of marketing analytics programs
  • Deep expertise in building actionable marketing communication plans and learning programs that motivate audiences and generate high participation/engagement
  • Entrepreneurial mindset and record of evolving functions or establishing new capabilities
  • Strong leadership and partner relationship management skills

The above information has been designed to indicate the general nature and level of work performed in the role.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Benefits & Perks: 

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. 

Equal Opportunity Employer 

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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San Bruno, California US-08848:The annual salary range for this position is $143,000.00-$286,000.00

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Bentonville, Arkansas US-09401:The annual salary range for this position is $110,000.00-$220,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing, Supervisory

Masters: Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while welcoming all people.

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas
Northwest Arkansas
NWA Crystal Bridges Museum of American Art

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

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