Senior Manager, Digital Media - CRM Lifecycle & Be...

Senior Manager, Digital Media - CRM Lifecycle & Behavioral Marketing

  • Location SAN BRUNO, CA
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD202397

What you'll do at

What you’ll do: • Own customer lifecycle and behavioral marketing strategies from conception to execution • Lead relationship with Home and Fashion marketing teams, developing lifecycle campaign strategies that promote the growth of Walmart’s Style categories • Collaborate with product management, data science, engineering and creative to develop solutions at massive scale (machine learning personalization models, dynamic content strategies & technology, location-based push notifications, etc.) • Establish key performance indicators for initiatives, drive implementation of analytics requirements, conduct in-depth analyses and adjust campaigns or plans to maximize performance • Develop testing plans and conduct A/B or multivariate tests in order to continuously grow email and push notification channels • Oversee performance across all lifecycle and behavioral campaigns and present key insights to marketing management and business partners • Review and approve CRM requests, marketing briefs and creative executions, ensuring highest level of quality and strategic thinking are delivered • Map customer journeys and become an in-house expert on Walmart customer engagement • Partner with email service provider and internal teams to understand capabilities/best practices and drive roadmap • Develop quarterly and annual strategies and plans What you’ll need: Minimum Qualifications • Bachelor’s Degree • 7+ years of experience in a consumer facing email marketing or CRM role, preferably in an eCommerce environment • Very strong quantitative background, with excellent data analysis and Excel skills. Hands-on experience using analytics tools such as Omniture and Tableau. • Strong analytical skills, with experience tackling large-scale, complex problems • Excellent verbal and written communication skills, with the ability to convey complex ideas in a way that broad audiences can understand • Good presentation skills and a knack for creating compelling PowerPoint presentations • Innate marketing sense, as demonstrated through work improving customer experiences, writing world-class copy, developing amazing email marketing, etc. • Curiosity and an interest in diving into technical details; experience with coding or engineering a plus • Experience collaborating with cross-functional teams including product management and analytics; experience managing relationships and gaining alignment • Comfort navigating large company environment and leading meetings with senior management • Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set Preferred Qualifications• Bachelor’s degree in Business Administration, Management Science, Marketing, or related field OR Bachelor of Science in a quantitative field and an MBA Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field. Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Minimum Qualifications

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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