Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.
- Location SAN BRUNO, CA
- Career Area Marketing and Customer Insights
- Job Function Digital Marketing
- Employment Type Regular/Permanent
- Position Type Salary
- Requisition WD1964919
What you'll do at 
Position Summary...
What you'll do...
As the Senior Manager of App Strategy, you will help shape the strategic direction of our mobile application portfolio. You will develop and execute comprehensive strategies to optimize app performance, enhance user experience, and improve business growth. We are looking for someone with an understanding of mobile technologies, market trends, and user behavior. You will report to the Director of Marketing and will be based in San Bruno California or Bentonville, Arkansas.
What you'll do:
Develop and implementing overarching strategies to maximize app adoption, aligning app strategies with broader organizational goals and market opportunities.
Lead the organic app store optimization (ASO) programs, collaborating with the paid marketing ASA campaigns.
Conduct in-depth market research to identify new trends, competitive landscape, and user preferences. Use insights to inform app strategy and product roadmap decisions.
Collaborate with product, design, and engineering teams to improve app usability, functionality, and performance.
Use feedback, data analytics, and usability testing to lead interactive improvements.
Build monetization strategies that balance user experience with revenue generation goals.
Establish comprehensive measurements to track user engagement, retention, and revenue.
Monitor app analytics and performance metrics to identify areas for improvement and optimization.
Work with different teams, including product management, marketing, sales, and finance.
Present app strategy recommendations, progress updates, and performance insights to senior leadership and partners.
Build partnerships with all partners to support app strategy execution.
What you'll bring:
5+ years of experience in app strategy or product management to have growth through mobile applications /or digital platforms
Experience with mobile app ecosystem, industry trends, and best practices. Familiarity with iOS and Android platforms, app stores, and mobile analytics tools
Proficient in breaking down intricate data sets to extract valuable insights and make well-informed, data-centric decisions.
You can “paint the story” of where we’re going and how to get there.
You have a creative, and challenger mindset with experience building the best member experiences.
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
Bentonville, Arkansas US-09930:The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related fieldPreferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional teamPrimary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of AmericaAbout Sam's Club
Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.
Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.
Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.
Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
Hello, Silicon Valley
You don’t have to choose between your career and your lifestyle. In Silicon Valley, you can have both.
Discover Silicon Valley
BeautyFioli Gardens, Woodside
View an art exhibit, take a nature hike, explore the historic Filoli House, or take a class at this gorgeous 654–acre property.
ArtSFMOMA
Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.
EducationComputer History Museum
Large-scale exhibits, an acclaimed speaker series, docent-led tours and an award-winning education program bring computer history to life.
PurposeThe Dish
Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.
ExploreGolden Gate Park, SF
Events, attractions, meadows, lakes, and a Japanese Tea Garden provide for a true escape, without leaving the city.
ImagineThe Tech Museum
This family-friendly interactive science and technology center in San Jose provides a glimpse into the most inventive place on Earth — Silicon Valley.
ShopSantana Row - San Jose
Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.
DisconnectPacifica State Beach
Learn to surf or visit the “World’s Most Scenic Taco Bell” at this 0.75 mile long crescent shaped escape, a symbol of successful habitat restoration.
ReflectGolden Gate Cemetery
This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.
All the benefits you need for you and your family
- Multiple health plan options, including vision & dental plans for you & dependents
- Free Membership and discounts in fresh produce
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Paid education assistance with college degrees through our Live Better U program
- Parental Leave
- Pay during military service
- Paid time off - to include vacation, sick leave and parental leave
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth