Senior Director, Marketing Planning and Strategy (...

Senior Director, Marketing Planning and Strategy (Brand Management and Enterprise Marketing)

  • Location HOBOKEN, NJ
  • Career Area Marketing and Customer Insights
  • Job Function Sales & Marketing Operations
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1905502

What you'll do at

Position Summary...

What you'll do...

Walmart Connect is Walmart’s advertising platform for brands, uniquely designed to reach hundreds of millions of U.S. shoppers across their entire shopping journey. We connect billions of shopping behaviors to real transactions (both online and in-store), and help marketers truly understand how their marketing drives results.
 

Walmart Connect’s Head of Marketing and Creative is looking for a seasoned B2B marketer to lead the Brand Strategy and Enterprise Sales marketing team with the mission to drive “must buy” status for Connect’s ad products across the media industry through awareness and comprehension of our unique value. 

This role will lead 25-35 B2B marketers responsible for guiding the Walmart Connect brand strategy, events and ad sales marketing targeting multiple ad buying cohorts and category verticals. 

The ideal candidate will have 15+ years of experience leading an ad sales marketing team for a major media platform (in either the NY or SF metro areas); excellent written and verbal communication skills and executive presence; expertise in building strategies, messages, and events that differentiate and resonate to drive ad revenue goals; a deep understanding of what great execution look like; and a proven ability to coach teams in the delivery of measurable outcomes through data driven marketing.

You’ll love this role if you’ve already paid your dues, built your marketing acumen through years of hands-on marketing experiences and are ready now to pass that knowledge and work on to a team in order to to focus your attention on executive leadership, operational rigor, and goal delivery.

Responsibilities include:  

  • Developing both the short- and long-term vision for the Walmart Connect brand
    • Creating and measuring effectiveness of the annual brand strategy and the 3-year long-term vision
    • Collaborating with the Corporate Communications team to build, drive alignment for, and adoption of an annual key messaging strategy and unique value proposition.
  • Acting as an integral part of the Walmart Connect Marketing leadership team
    • Attending bi-weekly meetings and quarterly off-sites to drive departmental wide vision, mission, annual operating plans, budgeting, headcount planning, strategy, tactics, OKRs and employee satisfaction. 
    • Presenting your team strategic initiatives and measurable results at quarterly business reviews
  • Driving active collaboration and healthy partnership with key cross functional collaborators and internal clients including, but not limited to:
    • Walmart Connect executive leadership, sales leaders, corporate communications, product marketing, growth marketing, training and education, HR business partners, marketing operations, and Walmart events and shows team.
  • Leading a healthy and positive team culture that lives up to the published Walmart values and drives team satisfaction as measured by an annual engagement study.
    • Implementing plans to coach, motivate and develop individuals on the team—with clarity on personal goals and growth plans.
  • Coaching direct reports in delivery of tactics and key results in the strategy including:
    • Sales narratives-- presentations that support our position, detail our ad products and launches and enable revenue growth targeting specific cohorts and category verticals.
    • Effective ad campaigns with clever creative and strategic media buys that have rigorous testing plans for optimization.
    • Sales enablement content (ex: sizzle videos, case studies. one-sheets and more)
    • Walmartconnect.com website strategy and management
    • The marcom calendar of key messages and activations
    • Walmart Connect Brand management (protecting and evolving the vision, voice, and creative guidelines)
    • Contracting with 3rd party agencies external service providers as needed
    • A content library (single source of truth for approved sales marketing materials)
    • The advertising help center content
    • An industry event footprint consisting of ~24 events (inclusive of activations at conferences such as CES, POSSIBLE, Cannes Lions Festival of Creativity, Groceryshop, ANA Masters of Marketing and other owned and operated events)
    • All aspects (logistics and content) of a 2-day sales summit annual kick-off for ~1000 associates.
    • Trade organization memberships and benefit activations
    • Branded swag purchasing and online store inventory
    • Voice of customer and brand health metric studies including delivery of insights to drive future strategy and score cards to track progress
    • Driving new, compelling claims to prove our value, scale and performance.

Essential Qualifications:

  • 15+ years of experience leading an ad sales marketing team for a major media platform.
  • Experience and influence driving cross-functional partnerships. 
  • Excellent written and verbal communication skills and executive presence
  • A proven track record in building marketing strategies that drive measurable results.
  • A passion for crafting a brand’s unique value proposition bring benefits of buying to life.
  • Experience producing events and content for conferences, presentations and stage shows.
  • Ability to coach others to deliver performant, unique, brand appropriate tactics-- on time and in budget.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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Hoboken, New Jersey US-10279:The annual salary range for this position is $156,000.00-$312,000.00

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San Bruno, California US-08848:The annual salary range for this position is $169,000.00-$338,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

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