If you're passionate about leveraging email marketing to drive B2B engagement and excited about the opportunity to make a significant impact with a fast-growing Walmart Marketplace platform, we'd love to hear from you. We're seeking an experienced Email Marketing Manager to lead our B2B engagement initiatives with sellers on our Marketplace platform. The ideal candidate will manage and activate targeted manual and automated email campaigns aimed at increasing seller onboarding, engagement, retention, and satisfaction. We're looking for someone adept at email optimization, A/B testing, with a strong understanding of B2B marketing strategies, exceptional communication skills, and a proven track record of driving results through email marketing efforts. 

You’ll sweep us off our feet if: 

• You're a hands-on marketer proficient in email marketing policies, platforms, and tools. 

• You're a cross-functional collaborator capable of aligning multiple teams on a consistent approach to email marketing communications. 

• You're a results-oriented and data-driven professional determined to deliver business growth. 

You’ll make an impact by:  

• Managing day-to-day operations of the email marketing platform (HubSpot) and deploying regular and automated email campaigns, including campaign planning, segmentation, scheduling, and activation. 

• Managing and optimizing automated lifecycle email campaigns to increase seller engagement with the email channel, leveraging content personalization, localization, dynamic content, and behavioral targeting. 

• Defining email channel SOPs and principles (frequency, relevance, etc.) for both promotional and transactional emails, continuously aligning with stakeholders to ensure consistent governance and use of email capabilities, minimizing seller fatigue. 

• Developing and executing email marketing strategies to effectively engage Marketplace sellers, focusing on driving engagement, driving product adoption, providing valuable resources, and fostering relationships. 

• Utilizing data-driven insights to segment seller lists and personalize email content based on seller behavior, preferences, and lifecycle stage. 

• Collaborating with the content team to produce engaging and relevant content for email campaigns, including product updates, business updates, best practices, and seller success stories. 

• Conducting A/B tests to optimize email performance, including open rates, click-through rates, and conversion rates. 

• Monitoring and analyzing key email marketing metrics and KPIs to track campaign performance, identify trends, and make data-driven optimizations. 

• Providing regular reporting and insights on email campaign performance, including recommendations for optimization and future strategies. 

• Working collaboratively with cross-functional teams, including Creative, Marketing Ops, GTM, Business, Product to ensure seamless execution of email campaigns. 

• Contributing to the Seller Marketing MarTech product roadmap to drive enhancements of the email marketing capabilities. 

• Ensuring all email marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM) and follow industry best practices. 

• Staying abreast of industry trends, emerging technologies, and best practices in email marketing and B2B engagement, and incorporating relevant insights into our strategies. 

Preferred Qualifications: 

• Bachelor’s degree in Marketing, Engineering, or related field. 

• 4+ years of experience in email marketing, preferably in a B2B or SaaS environment. 

• Proficiency in email marketing platforms and marketing automation tools, preferably HubSpot. 

• Solid understanding of email design best practices, HTML, CSS, and responsive design principles. 

• Experience with dynamic content and content localization/translation. 

• Experience with A/B testing, segmentation, and targeting techniques. 

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. 

• Understanding of B2B sales cycles and customer journey mapping. 

• Experience with marketing automation segmentation. 

• Experience with other marketing communications channels such as SMS, in-app messaging is a plus. 

• Proficiency in a contemporary CRM platform (HubSpot preferred). 

• Proven ability to master and learn processes and platforms quickly. 

• Excellent communication skills – both verbal and written. 

• Collaborative work ethic as partnership with stakeholders at all levels is key. 

• Ability to move fast in an often ambiguous and fluid environment.