Senior Director, Marketing Planning and Strategy (...

Senior Director, Marketing Planning and Strategy (Membership Acquisitions & Grand Openings)

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function Sales & Marketing Operations
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1793311

What you'll do at

Position Summary...

What you'll do...

As the Senior Director of Marketing – Membership Acquisitions & Grand Openings, you will be responsible for developing and executing strategies to attract and acquire new brand members while also overseeing the successful launch of new locations and grand openings.

You will lead a team of accomplished professionals, driving the growth of our brand membership program and ensuring the success of our clients. We are looking for a strategic thinker with a background in membership or loyalty marketing and a track record in acquiring new customers.

Location: This position is based in Bentonville, Arkansas (relocation package is available)

What you'll do:

  • Develop and implement comprehensive marketing strategies to attract and acquire new members, focusing on main target segments, key markets and efficient channels to drive growth.
  • Analyze market trends and competitive landscape to identify opportunities for acquisition growth and innovation.
  • Utilize data-driven insights to optimize acquisition campaigns and improve overall conversion rates.
  • Monitor and analyze key performance metrics to measure the effectiveness of acquisition campaigns and adjust strategies accordingly.
  • Stay up-to-date with industry trends and best practices, constantly seeking ways to enhance the membership acquisition process.
  • Plan and execute successful grand opening events for new locations, ensuring maximum visibility and engagement within the local community in the time leading up to the club opening.
  • Coordinate with internal teams and external vendors to manage all aspects of the grand opening process, including event logistics, promotions, and media coverage.
  • Develop promotional materials and collateral, in partnership with membership team, to generate excitement and drive attendance at grand opening events.
  • Evaluate the success of grand opening initiatives, provide recommendations for future improvements and develop playbook for future grand openings.
  • Collaborate effectively with internal stakeholders, including membership, operations, and executive leadership, to align marketing efforts with business goals and objectives.

What you'll bring:

  • Bachelor's degree in Marketing, Business Administration, or a related field-MBA preferred.
  • Minimum of 10 years of experience in brand or retail marketing, with a focus on customer acquisition or loyalty programs.
  • Experience acquiring new customers or members in a marketing role.
  • Strong leadership skills, with experience managing and motivating a team.
  • Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
  • Exceptional communication and presentation skills, with the ability to tell compelling stories.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

2101 SE SIMPLE SAVINGS DR, BENTONVILLE, AR 72712-4304, United States of America

About Sam's Club

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.

Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.

Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas
Northwest Arkansas
NWA Crystal Bridges Museum of American Art

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Free Membership and discounts in fresh produce
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Paid education assistance with college degrees through our Live Better U program
  • Parental Leave
  • Pay during military service
  • Paid time off - to include vacation, sick leave and parental leave
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

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