Senior Manager, Digital Media - CRM Operations

Senior Manager, Digital Media - CRM Operations

  • Location SAN BRUNO, CA
  • Career Area Marketing and Customer Insights
  • Job Function Digital Marketing
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1770089

What you'll do at

Position Summary...

What you'll do...

Senior Manager, Digital Media - CRM Operations

From everyday low prices to ongoing omni-channel innovations, Walmart has always understood the importance of putting the customer first; this is core to our unwavering commitment to bringing value to our customers and community. 

In our continuous efforts to build a best-in-class Marketing organization, we are looking to hire a Senior Manager, Digital Media - CRM Operations.  Reporting to the Director, CRM Operations and working closely with cross-functional teams to support the operational excellence for all emails, push notifications, and in-app messaging that we send to millions of our customers.

About Walmart Marketing

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.  

Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs: San Bruno, CA, Sunnyvale, CA or Los Angeles, CA, with preference given to the San Bruno, CA location.  We’re moving toward 3 days in the office per week, with flexibility.

You will make an impact by:

  • Provide leadership to the CRM Operations trigger team to develop personalized acquisition, engagement, and retention campaigns in the email, push notification, and In-app messaging channels.

  • Collaborate with the CRM & Lifecycle stakeholders to understand business needs and translate desired business requirements into scalable processes and solutions.

  • Partner with the CRM marketing, CRM engineering, and CRM Product teams to implement and maintain marketing automation.

  • Work with CRM campaign specialists and business partners to develop campaign implementation and production plans.

  • Enhance campaign workflows and QA processes to improve operations effectiveness and efficiency.

  • Facilitate campaign and data issue discussions with the CRM and Product teams.

  • Be an advisor to a team of highly effective deployment and QA specialists managing large-scale automated and ad-hoc customer communications.

  • Empower and enable marketing teams to achieve business goals.

  • Document learnings from experiments and live campaigns to build a CRM Best Practices Playbook that can be used as a reference by every part of the business.

  • Identify areas for improvement in the automation process and systems.

You’ll sweep us off our feet if:

  • Bachelor’s degree in Marketing, Business, or related field and 4-year experience in marketing or related field OR 6-year experience in marketing or related field.

  • Minimum 5+ years of experience in CRM Marketing operations, preferably in the retail sector and CRM marketing.

  • 4+ years of hands-on experience with CRM platforms including ESPs (Braze, Salesforce Marketing Cloud, Responsys etc.), segmentation tools, and complex data structures.

  • Hands-on experience in automated campaigns and customer journey development within the CRM platforms.

  • Excellent project management, problem-solving, and communication skills with the ability to balance rigorous attention to detail with swift execution.

  • Outstanding relationship-building, influencing, and collaboration skills.

  • Goal-oriented with the ability to move quickly and easily between high-level strategy and rolling up sleeves for execution.

Preferred Qualifications...

  • Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

How you’ll thrive at Walmart:

  • Performance-based incentive awards

  • 401k with company match

  • Discounted employee stock purchase plan

  • Paid parental leave,

  • New surrogacy & adoption benefits

  • Unlimited Flex Time Off

  • Working alongside a diverse group of collaborative and innovative team members

  • Opportunity for growth and development across several areas of the Fortune 1 organization

  • And much more

Equal Opportunity Employer 

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $117,000.00-$234,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

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All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

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