Senior Director, Product Management - DOOH / In-St...

Senior Director, Product Management - DOOH / In-Store Advertising

  • Location SAN BRUNO, CA
  • Career Area Product Management
  • Job Function Product Management
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1749429

What you'll do at

Position Summary...

What you'll do...

What you'll do... 

As a part of Walmart Connect, you’ll build industry-defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high performing campaigns while helping shoppers discover products and enhancing their shoppingjourney.

We are looking fora Sr Director of Product Management to lead and define the next frontier through In-Store Advertising and promotional experiences which further enable discovery and empower brandadvertisers. 


About Walmart Connect  

At Walmart Connect, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a high-visibility team within the largest company in the world. 


You’ll sweep us off our feet if… 

  • You are a strong communicator and presenter. 

  • Can lead with energy and motivate a team of commercially minded product managers 

  • You understand the complexities of retail media, especially in an omni-channel environment 

  • You are passionate about solving complex business and technical challenges while driving value for the customer 

  • You can influence and build consensus across stakeholder in a variety of functions. 

  • You have a test and learn mentality to iterate and improve your products. 

  • You have deep domain knowledge in advertising in omni-channel retail. 

  • You can craft a credible vision and differentiating strategy. 

  • You thrive in complex and matrixed organizations. 


You’ll make an impact by: 

  • Driving the vision and strategy for in-store advertising including in-store omni experiences, point of sale, checkout, app experiences in a store setting, etc. 

  • Defining and communicating the overall in-store strategy, prioritization, and timelines. 

  • Building and launching capabilities to enable end-to-end customer experiences and monetization.  

  • Collaborating with Engineering, Data Science, Measurement, eCommerce, Marketing, Store Operations teams to deliver world-class advertising solutions. 

  • Delivering product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks. 

  • Building relationships with business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership. 

  • History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of business leaders. 



  • Bachelor's degree required/MBA strongly desired. 

  • 13 to 15 years in Product Management in digital advertising / AdTech is must. Experience in DOOH and Omni-Channel Experiences is required. 

  • Experience working in the retail industry is strongly preferred. 

  • Additional experience in Business Strategy and operations is highly desired. 

  • 10+ years of experience building and managing high performing teams 

  • 5+ years current experience as a Senior Leader leading cross-functional leaders 

  • Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize. 

  • Strong ability to navigate quantitative topics in measurement, incrementality, identity resolution, as well as familiarity with digital screen technologies, e.g. ESLs, etc. 

  • Must be able to think and act strategically and tactically 

  • Strong verbal and written communication skills (whitepapers and presentations alike) are crucial. 

  • Strong negotiation skills with the ability to influence cross-functionally internally and externally to deliver results 

  • Proven experience in developing and executing successful product roadmaps and initiatives. 

  • Strong understanding of retail media industry trends, emerging technologies, and market trends in retail. 

  • Experience with Agile methodologies and project management tools. 


Data Driven Product Decisions :
Requires knowledge of:
Product and feature analytics; Data analysis tools and techniques; Research for analysis activities; Documentation procedures (for example, data logs); Modern industry practices and emerging trends.
To extract insights and promote the value of insight extraction from complex data analytics. Guides and extracts relevant data to drive effective product decisions. Demonstrates awareness of best practices in insight extraction from databases techniques. Independently drives product/feature analytics.

Driving Customer/ Client Needs :
Requires knowledge of:
Customer and business problems; Design thinking; Dependencies and impacts on product processes/ways of working; Journey mapping; Process optimization; Communication and influencing techniques.
To drive a culture to understand and address customization needs based on functional requirements. Enables the creation of an ecosystem that identifies and addresses unmet customer needs.

Product Roadmap and Development :

Requires knowledge of:
Product roadmap development techniques; Roadmap presentation; Roadmap features and items; Project management techniques; Modern business practice (for example, Agile methodologies, Scrum); Minimum Viable Product (MVP) creation; Product development lifecycles; Product development concepts (for example, "Crossing the Chasm")
To own roadmaps of multiple complex product lines/product families and works with leadership to ensure alignment with overall business strategy. Creates strategies/processes that drive compliance and ethical norms. Addresses external/market constraints. Reviews and updates PM processes to formalize expectations. Oversees MVP and final product rollout and scaling processes.

Product Vision and Strategy:
Requires knowledge of:
Problem formulation and solutioning; Hypothesis framing; Business strategies; Business management practices across multiple domains; Customer segments and needs; Domain-specific knowledge; "Go to Market" strategies; Industry, environmental, and economic factors and competitors; Product discovery process, product vision, product strategy and challenges; Rapid prototyping and Lean experimentation methodologies; Concepts of "First Principle," "Whole Product," and "Crossing the Chasm" .
To own multiple complex customer problem/needs. Promotes and drives value creation in evergreen and new areas using "Whole Product" concepts. Drives the product discovery process to improve product success. Creates guidelines for validation at different levels (for example, product, problem, user). Promotes strategies and vision and impacts on various related products. Provides guidance in creating "Go-to-Market" strategies by considering relevant user segments and ensuring mass adoption.

Influencing and Building Stakeholder Consensus :
Requires knowledge of:
Verbal/non-verbal behaviors ; Application and allocation of business communication styles/techniques in ambiguous and challenging situations; Situational awareness; Elements of Emotional Intelligence and Influencing Styles; Communication channels/mediums; Interpersonal skills and universal relationship building.
To lead discussions with varying viewpoints and influences diverse audiences. Leverages fact-based data and analytics insights to build a cohesive narrative. Demonstrates decision and coordination skills. Serves as a trusted advisor to diverse stakeholders on the product/technology matters. Provides timely feedback and seeks, internalizes, and utilizes feedback received.

Technology Orientation:
Requires knowledge of:
Competitive technology landscapes; Existing portfolio of enterprise systems, technologies, services, and architecture; Common PaaS and IaaS technologies and environments; Software quality assurance methodologies, tools, processes, and checkpoints; Emerging technology and industry trends; Product and technology innovation.
To lead the adoption of new and emerging technologies. Assesses and researches the market to selectively adopt technologies and drive innovation. Collaborates with engineering managers and team members to maintain technical debt at optimal levels. Recognizes risks in architectural choices and guides team members on architectural choices. Forecasts competitor, market, and technology trends.

In-Depth Domain Expertise :
Requires knowledge of:
Domain-specific methodologies, tools, and processes; Domain-specific products; Domain specific best practices; Domain-specific market standards in product/platform architecture
To demonstrate awareness of various principles, ways of working, and terminologies across a domain. Compares and contrasts the latest developments and emerging trends and issues in a domain. Identifies areas of innovation within a domain while understanding downstream impacts on subdomains. Identifies areas for the implementation of new processes, automation techniques, and updated ways of working while understanding downstream impacts on subdomains.

Provides overall direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer environment; and demonstrating adaptability and sponsoring continuous learning.
Develops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps; recruiting, selecting, and developing talent; supporting mentorship, workforce development, and succession planning; and leveraging the capabilities of new and existing talent.

Cultivates an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices; developing consequences for violations or non-compliance; and supporting the Open Door Policy.
Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading key community outreach and involvement initiatives; engaging key stakeholders in the development, execution, and evaluation of appropriate business plans and initiatives; and supporting associate efforts in these areas.

Live our Values - Culture Champion - Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart's commitment to communities, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance.

Live our Values - Servant Leadership - Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.

Embrace Change - Curiosity & Courage - Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks.

Embrace Change - Digital Transformation & Change - Drives continuous improvements, supervises the adoption of new technology, and supports digital disruption in line with Walmart's business model.

Deliver for the Customer - Customer Focus - Delivers expected business results while putting the customer first and consistently applying an omnimerchant mindset and the EDLP and EDLC business models to all plans and initiatives.

Deliver for the Customer - Strategic Thinking - Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and implementing strategies.

Focus on our Associates - Diversity, Equity & Inclusion - Supports strategies and drives initiatives that attract and retain diverse and inclusive talent; builds high-performing teams; embraces diversity in all its forms; and actively supports diversity goal programs.

Focus on our Associates - Collaboration & Influence - Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action.

Focus on our Associates - Talent Management - Creates a discipline and focus around developing talent, builds the talent pipeline, fosters an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others' contributions and accomplishments.

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At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at .

The annual salary range for this position is $208,000.00-$416,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in computer science, engineering, or related area and 13 years’ experience in product management. Option 2: 15 years’ experience in product management or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Master’s degree in Computer Science, Engineering, Business Administration, or related area and 12 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience

Masters: Business Administration, Masters: Computer Engineering, Masters: Computer Science

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

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All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

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