Senior Manager, Advanced Analytics - Marketing Cam...

Senior Manager, Advanced Analytics - Marketing Campaigns

What you'll do at

Position Summary...

What you'll do...

Senior Manager, Marketing Campaign Analytics  

San Bruno, CA or Hoboken, NJ or Bentonville, AR

About Walmart Marketing:

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company. Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. 

Marketing Analytics team helps drive business strategy by synthesizing data and performance metrics into actionable insights across product categories, customer segments, marketing channels and sales channels. The team sits within Customer Insights & Analytics (CIA) team, a customer-focused, action-biased, data-driven team chartered with driving business by understanding customer behavior using advanced analytics. Marketing Analytics is a high-performance team that is scaling up to help accelerate Walmart’s aggressive growth both for online eCommerce and offline brick & mortar Stores. This is a high-impact and high-visibility role within the organization with expectations to deliver immediate results. The complexity of this role requires one to develop actionable insights from copious amounts of competitive, conversion, and behavioral data from proprietary and third-party data.

What you will do:

As the Senior Manager, Marketing Campaign Analytics, you are responsible for leading the Marketing Campaign Reporting and Insights team. You will lead a team of 5+ analysts with the goal of delivering weekly insights to the CMO and all senior leadership within marketing on the performance of various marketing campaigns across all paid and organic media channels within Walmart. You will work closely with cross functional teams to help inform campaign forecasts, utilize various attribution tools for measuring short term and long term incremental impact of marketing investments, provide input on targeting and audience strategies, as well as drive improvements in internal analytics tools.

You will partner closely with Marketing Analytics’ Data science, and Customer Data Science teams on measurement & optimization methods and on utilizing existing models and tools (MMM, MTA, HVAs, Customer Segments) to develop relevant and timely insights which inform marketing strategy and enable data-driven decision making. Given the size and scale of the Marketing at Walmart investment this position will be highly visible and have an opportunity to make a significant impact across the entire organization. A balance of analytical skills as well as strong organization and communication skills is key. Knowledge of marketing and media channels is absolutely critical for success in this role.

You will make an impact by:

  • Be an SME on campaign performance, its effectiveness, key drivers and associated insights while using various tools/solutions developed by partner data science teams (MMM, MTA etc.) with expert story telling skills with data and excellent slide building skills.

  • Provide strategic guidance and actionable insights to optimize marketing campaigns, improve ROI, and drive business growth.

  • Present findings and recommendations to the CMO and other senior leaders within marketing, effectively communicating complex concepts in a clear and concise manner.

  • Conduct in-depth analysis to identify trends, patterns, and opportunities for optimization of marketing investments.

  • Being subject matter expert on advanced marketing measurement methods (Marketing Mix Models, Multi-Touch Attribution) as central decision support tools for Marketing teams.

  • Consulting with senior leadership/ business partners to understand overall goals/functional objectives, decipher key business challenges, identify tactics to anticipate and mitigate business challenges/issues and develop potential success criteria.

  • Building & maintaining strong working relationships across departments or teams based on trust and mutual respect. Communicating with senior stakeholders to balance stakeholder and analytics perspectives.

  • Communicating technical material clearly to a range of audiences and building narratives that provides insight into the factors impacting business performance.

  • Focusing efforts on items that have maximum impact to the business.

  • Leading and managing a team of onshore and offshore analysts, providing guidance and support, and ensuring that junior analysts have the resources they need to be successful.

You’ll sweep us off our feet if:

  • You have strong working knowledge of Marketing Mix Models, Multi-Touch Attribution Models, Customer Segmentation and incrementality measurement approaches.

  • You consider yourself a power user of Microsoft powerpoint adept at creating visually appealing and insightful slide decks to effectively communicate complex concepts and analytical findings

  • You operate with customer centricity at the forefront

  • You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

  • You can partner effectively with internal stakeholders, including data scientists and data engineers

  • You are curious, proactive and comfortable working in unstructured environments

  • You have a passion for working in a fast-paced agile environment

  • Strong business acumen and understanding of ma

Minimum Qualifications

  • Bachelor’s degree in Engineering, Business, Finance, Accounting, Statistics of related filed and 6 years’ experience in data analytics or related field

  • Expert at SQL and Excel - ability to manipulate large quantities of data to drive business decisions is a must.

  • 4+ years of experience leading cross functional teams and influencing Product, Finance, Business Operations and Engineering.

  • Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.

Preferred Qualifications:

  • 10+ years of experience in Marketing Analytics, Digital Analytics, or eCommerce Analytics with experience working with marketers to maximize marketing contribution to business performance goals.

  • 6+ years of experience leading cross functional teams and influencing partner teams.

  • MBA or Master’s Degree in Mathematics, Statistics, Computer Science, Engineering or related field.

  • 4+ years of digital analytics OR digital marketing analytics experience in a retail and/or eCommerce environment.

  • Strong problem solving, analytical and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes.

  • A self-starter with a sense of ownership and accountability.

  • Seasoned manager with strong EQ, able to guide and motivate junior team-members to delivery exceptional work.

  • Strong organizational skills with a demonstrated ability to manage multiple priorities and lead complex projects with a high degree of ambiguity.

  • Polished communication skills with ability to clearly convey complex data and information across a broad landscape of clientele.

  • Campaign marketing analytics experience in a retail and/or eCommerce environment.

  • Experience and a working understanding of different marketing attribution methodologies (rule-based attribution, multi-touch attribution, Media Mix Models).

  • You have a passion for working in a fast-paced agile environment.

  • We're moving toward 3 days in the office per week, with flexibility. The team is based across San Bruno, CA, Bentonville, AR, and Hoboken, NJ. For this role, preference will be given to candidates based in or willing to relocate to within commuting distance of one of the 3 offices. For exceptionally strong candidates, remote option can be considered.  

Benefits & Perks:  

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.  

Equal Opportunity Employer:  

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.  

Who We Are: 

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. 

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at .

The annual salary range for this position is $117,000.00-$234,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years'
experience in data analytics or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Certificate in business analytics, data mining, or statistical analysis, Statistical programming languages (for example, SAS, R)

Masters: Business Administration, Masters: Information Systems, Masters: Statistics

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
Data Analytics at Walmart
"At Walmart, we get the opportunity to grow professionally and personally—all while improving how we work and what we deliver to consumers."
— Lola, Project Analyst

Hello, Silicon Valley

You don’t have to choose between your career and your lifestyle. In Silicon Valley, you can have both.

Discover Silicon Valley
Silicon Valley
View of Silicon Valley from the hills after a passing storm

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

Recently viewed jobs