Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.
Senior Manager, Advanced Analytics - Lifecycle Marketing
- Location SAN BRUNO, CA
- Career Area Data Analytics and Business Intelligence
- Job Function Data Analytics
- Employment Type Regular/Permanent
- Position Type Salary
- Requisition WD1705094
What you'll do at
What you'll do...
Senior Manager, Advanced Analytics – Marketing Analytics
Want to use your analytical skills to help the Marketing Analytics team drive business strategy by synthesizing performance metrics into actionable insights across key product categories and marketing channels?
As the Senior Manager, Marketing Analytics – Advanced Analytics, you will create and lead the development of world-class analytics to evaluate the effectiveness and efficiency of our lifecycle marketing in order to drive aggregate performance for Walmart.com. You will be responsible for building out a holistic view of performance as well as a detailed analytics roadmap by leveraging state of the art analytics tools (i.e. SQL/Hive/Hadoop/Cloud, Adobe Analytics, VisualIQ, Tableau//Looker, etc.). Key projects include Attribution, Experimentation, and Optimization.
You will have the opportunity to partner closely with marketers and business leaders to define the CRM roadmap, and data scientists to extend macro level modeling work to evaluate full campaign impact.
This particular role is highly visible since it will be charged with identifying areas of opportunity to retain at risk and win back churned customers through data-driven best practices. Given the size and scale of marketing at Walmart.com this position will have significant impact across the organization.
About Walmart Marketing
Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.
You’ll sweep us off our feet if you have...
an MBA or Master’s Degree in Mathematics, Statistics or a related technical field (preferred but not mandatory)
a background in Digital Marketing Analytics, Retail and/or eCommerce
experience with A/B test design and implementation
retail and/or eCommerce industry experience in a heavily data-driven environment
experience using an enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.)
a passion for working in a fast-paced agile environment.
BA/BS in Business, Computer Science, Computer Engineering, Mathematics, Data Science or Statistics or related field (or equivalent experience)
8+ years of experience in data analysis or an analytical capacity
4+ years of experience in Marketing Analytics, Digital Analytics, or Customer Relationship Management (CRM)
4+ years of experience influencing Marketing, Finance, Business Ops, Site Merchandising and Engineering.
Proficient SQL programming skills with an understanding of database capabilities
Experience leveraging big data technologies (Hive/Hadoop) and modern data visualization tools (Tableau, Looker) to blend data from multiple sources to help answer multi-dimensional business questions
Experience with statistical concepts and knowledge of Test/Control methodologies
Expert level understanding of Microsoft Office suite especially Excel and PowerPoint
Strong analytical and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes
Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.
You can communicate technical material to a range of audiences and to ‘tell a story’ that provides insight into the business
You embrace tackling complex problems with a high degree of ambiguity.
Travel 1-2x/year to other Walmart corporate office locations
The team is based across San Bruno, CA, Bentonville, AR, and Hoboken, NJ. For this role, preference will be given to candidates based in or willing to relocate to the Bay Area within commuting distance of the San Bruno office and willing to work from the San Bruno office at least 2-3 days (Tuesday-Thursday) most weeks in order to engage closely with marketing stakeholders based in that location.
You’ll make an impact by:
Leading and developing the strategy for reporting, testing, analyzing, and forecasting business performance
Identifying and providing both tactical ad hoc insights and a strategic ongoing roadmap of deep analytics
Integrating disparate data sources and leveraging state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization
Writing advanced SQL queries to retrieve and analyze large quantities of data
Participating in customer segmentation analysis, including acquisition and retention, CAC (Customer Acquisition Cost), and LTV (Lifetime Value) measurement
Building tools and leading training to enable Marketers to adopt an analytical mindset for their daily business decisions.
Partnering with the Data Engineering & Measurement teams to define data architecture and in-house tool requirements, ensure complete tagging and tracking of assets and campaigns, and to design actionable testing scenarios.
Partnering with Data Scientists/Machine Learning Experts to develop AI techniques to optimize business performance.
How you’ll thrive at Walmart:
Performance-based incentive awards
401k with company match
Discounted employee stock purchase plan
Paid parental leave,
New surrogacy & adoption benefits
Unlimited Flex Time Off
Working alongside a diverse group of collaborative and innovative team members
Opportunity for growth and development across several areas of the Fortune 1 organization
And much more
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.comAt Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .The annual salary range for this position is $117,000.00-$234,000.00Additional compensation includes annual or quarterly performance incentives.Additional compensation for certain positions may also include:- Regional Pay Zone (RPZ) (based on location)- Stock equity incentives
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years'
experience in data analytics or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Certificate in business analytics, data mining, or statistical analysis, Statistical programming languages (for example, SAS, R)Masters: Business Administration, Masters: Information Systems, Masters: Statistics
Primary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
"At Walmart, you have the support you need at any given moment no matter the circumstance."
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All the benefits you need for you and your family
- Multiple health plan options, including vision & dental plans for you & dependents
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Parental Leave
- Pay during military service
- Paid Time off - to include vacation, sick, parental
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth