Director, Digital Media - B2B Media Strategy & Pla...

Position Summary...

What you'll do...

About Walmart Marketing 

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. 

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful media, creative and experiences – all grounded in customer insights. We live our company values each day while striving to exceed customer expectations and drive growth for the company. 

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.   

Preferred location for this role is New York/Hoboken. We’re moving toward 3 days in the office per week, with flexibility. 

About Walmart Business 

Walmart Business is a new initiative to save businesses, nonprofits and governments money, time and hassle so they can focus on their missions.  Our aim is to leverage existing Walmart assets and build new capabilities to better serve organizational buyers.  We’re bringing together the Every Day Low Prices, assortment, omnichannel capabilities, and store footprint and community presence of Walmart with new experiences and functionality tailored to the unique needs of organizations.

About the Role

As the Director of Paid Media for Walmart Business, your focus will be on developing full-funnel B2B media strategies and plans aimed at small and medium-sized businesses and nonprofits.  This includes leading our B2B agency team, working in an integrated fashion with internal media partners, having a deep understanding of the business audience, the marketplace, overseeing our buying strategy, creating and strengthening media and tech partnerships, reporting and optimization of paid media campaigns.  This person will ensure we are driving efficacy of investment, balancing the need to meet ROAS goals with the imperative of driving brand awareness and affinity.  This position needs to remain on the cutting edge of understanding and implementing emerging B2B media channels and tactics.

Challenges you’ll tackle:

• Work closely with key members of the Walmart Business team , media agency partners, creative agency partners, and across the Walmart Marketing team  to drive holistic marketing strategy, acting as media Subject Matter Expert

• Develop the next level of integrated media and marketing strategies and create plans that drive significant impact, innovation, and move both brand and business metrics

• Lead communications planning and media buying strategy across multiple paid channels through each phase of the funnel, and partner with campaign lead on budget allocation

• Leverage insights, learnings, and modeling to help determine the right channel mix

• Generate data-driven plans with personalized messaging served during the right mindset

• Lead media agency team to ensure that strategies and plans deliver against business objectives

• Develop and grow partnerships with current or emerging leaders in B2B marketing and technology

• Develop detailed media segmentation on business owners to help derive insights as well as create target audiences

• Oversee media agency team in weekly reporting efforts and align on optimization recommendations

• Lead media agency team in recapping performance and providing insights to campaign lead and creative agency to aid in making creative optimization decisions

Qualifications

• Media and communications executive with 10+ years of deep functional and leadership experience in both B2B and B2C media strategy and planning.  Media agency and media client experience is a must.

• Big picture conceptual thinker as well as a doer

• Superb communication skills, spanning from written and oral presentations to negotiations with media properties 

• Highly organized and detail-oriented

• Strong experience in brand-building and performance digital marketing

• Work effectively within a matrixed organization in partnership with key business partners- internal and external

• Retail experience is a plus

Equal Opportunity Employer  

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.  

Who We Are 

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com 

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...