(USA) Senior Manager, Creative, eComm - Asset Mana...

Position Summary...

What you'll do...

Senior Creative Asset Manager

Walmart Creative Studio is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive design systems and creative conversations that drive business objectives and keep our Fortune #1 brand in the culture. We use creativity and design to win hearts, minds, and wallets.

We are uniquely positioned as the internal creative agency of record to be hyper-focused on the customer experience across all channels, categories, and campaigns. We are ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business – not just with ads but through brand acts and experiences.

We value talent, diversity, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping people – all people – live better.

OVERVIEW

The Walmart Creative Studio is looking for a Sr. Creative Asset Manager to join the team! This role will partner with internal leadership and MarTech partners to define a Creative Asset Storage program that enables the Creative Studio to house all work in progress and final creative assets and project files in a Walmart-owned, centralized, searchable repository. It will act as the central point of contact to MarTech for all tools that store creative assets, including AEM and Workfront. In this role, you will collaborate with Production, Design, Copy, Creative Project Management and Creative Business Operations to document asset types, use cases, gather requirements, and collaborate with the MarTech DAM Product team to build a roadmap for the Creative Studio DAM ecosystem.

This position will influence the strategic set-up and business use of digital assets and unstructured content (i.e., videos, images, etc). It will help establish process / user management standards, including best practice metadata, taxonomy, permissions, and workflows that span the company. The Sr. Creative Asset Manager is responsible for aligning creative taxonomy across company BUs and markets. It will provide support for user accounts, training, and establish / track KPIs. It will be the functional steward for "single source of the truth" by making DAM the master resource for digital assets and rights management. The role will also work closely with other content teams, such as CMS and Publishing, to ensure the Creative Studio is capturing the right metadata for downstream needs.

The Sr. Creative Asset Manager plays a critical role in strategically improving the Creative Studio’s automation through supported workflows and streamlined asset delivery, data integrity grounded by governance and a centralized data system and drives efficiency across workflows while mitigating risks.

About Walmart Marketing 

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. 

  

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company. 

  

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.   

Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs in San Bruno, CA or Los Angeles, CA. We’re moving toward 3 days in the office per week, with flexibility. 

You will make an impact by: 

• Define and lead a Creative Asset Storage program, inclusive of strategy, goals, requirements, roadmap, and change management plan.

• Gatekeeper of a highly dynamic DAM system with a responsibility to ensure content quality and implementation of processes and workflow adjustments.

• Help define MAM and Video DAM use cases; partner with MarTech on requirements for a holistic Creative Studio Storage strategy and tool(s).

• Define and execute a long-term plan for categorizing, indexing, and archiving Creative Studio content and information resources, whether they are generated in-house or derived from third-party agents.

• Develop a comprehensive strategy and taxonomy for organizing information resources based on business goals and requirements from stakeholders. 

• Partner closely with Integrated Production on priority tool implementations and centralizing usage and rights management.

• Prioritize and represent key “problems to solve” to Product team to help them best assess technology solutions.

• Evaluate digital assets for archiving, research rights issues, and maintain quality control of archiving operations.

• Understand the organizational needs and develop metadata and tags to deliver quality content readily accessible and searchable for different requirements.

• Maintain relationship with Product team, specifically on technical support and training issues.

• Train Creative Studio, stakeholders and external partners on proper usage and best practices of the DAM system.

• Manage special operations assignments, which can include but are not limited to training and development, project management, executing reporting.

• Evaluate metadata model regularly for adjustments and additions as business evolves.

You’ll sweep us off our feet if:  

• You are experienced in one or more digital asset management technologies

• You have the ability to design systems for tagging images and cataloguing taxonomy

• You have In-depth knowledge of file formats (print, digital, CGI, and video)

• You have organizational skills to develop a successful strategy that expands future digital content discovery and delivery to the CMS 

• You have basic knowledge of Talent contracts and Rights Management

• You have working knowledge of media usage rights terminology

• You have familiarity with legal approval processes in the licensing industry

• You have proactive problem solving and research skills

• You have project management skills

• You have the ability to work under pressure and to work on multiple projects concurrently

• You have previous experience managing junior team members, preferred

• You have excellent detailed organizational and communication skills

• You have effective verbal and written communication skills

• You can demonstrate collaborative and professional work ethic

• You have the willingness to be flexible and respond to quickly changing priorities, and multi-task in fast-paced dynamic environment

Minimum qualifications:  

• Bachelor’s degree, additional coursework in Library Science or cataloging is a plus.

• Minimum of 5 years of professional level experience; preferably at least 3 of which are in DAM Librarian role.

• Experience in Adobe Photoshop, InDesign, Illustrator, and Bridge.

• Knowledge of Adobe Experience Manager (AEM Assets) digital asset management system and Workfront project management system.

• Experience as a digital reference librarian, an interface designer, an enhanced service provider for digital collections in libraries, or a webmaster in libraries and other organizations is a plus.

• Demonstrated familiarity with metadata standards, communication standards, and classifying systems. Two years experience in records management and in cataloging and classifying materials preferred.

• Experience in DAM administration

• Broad knowledge of library tools, systems, and resources in corporate organizations.

• Solid technology background, including MSOffice Suite software, and familiarity with trends in delivery of electronic information

How you’ll thrive at Walmart: 

• Performance-based incentive awards 

• 401k with company match 

• Discounted employee stock purchase plan 

• Paid parental leave,  

• New surrogacy & adoption benefits 

• Unlimited Flex Time Off 

• Working alongside a diverse group of collaborative and innovative team members 

• Opportunity for growth and development across several areas of the Fortune 1 organization  

• And much more 

Equal Opportunity Employer  

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.  

Who We Are 

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com 

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $105,000.00-$195,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Managing copy teams in a retail creative environment, Managing large editorial content campaigns in an online creative or related digital field, Supervisory, Working for or with creative agencies

Primary Location...

5404 Jandy Plc, Los Angeles, CA 90066-7006, United States of America