(USA) Senior Manager, Copy – Social Media

(USA) Senior Manager, Copy – Social Media

  • Location HOBOKEN, NJ
  • Career Area Marketing and Customer Insights
  • Job Function Marketing
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1656507

What you'll do at

Position Summary...

What you'll do...

Have a passion for social media? Do you want to help drive the voice and content of a Fortune #1 company? Ever wake up at 4 AM with a fun idea to put out into the world on TikTok or Instagram? Do you have a real love for leading and developing talented people? Then we want to talk to you!

In this role, you’ll be responsible for overseeing and contributing to the creation of compelling, social content that engages customers and elevates perception of the Walmart. You’ll also help direct social campaigns, foster development for the team, and help oversee the Walmart brand voice with agency partners. Personnel and relationship management is required, so a high EQ is a must-have.

Essential functions

  • Direct the ideation and messaging across social projects and campaigns by leveraging resources to develop engaging, on-brand copy that meets brief requirements and supports business goals.

  • Keep up with platform and industry trends, best practices, and the competitive landscape.

  • Receive campaign ideas and translate them into social first activations.

  • Support, mentor, and provide guidance to the team. Lead and develop the talent people, not just manage projects.

  • Collaborate with leadership, marketing stakeholders, and cross-functional partners to translate objectives into compelling marketing creative.

  • Lead brainstorms and provide constructive feedback on copy to create industry leading work.

  • Proactively troubleshoot and solve problems as they arise by displaying nimbleness, good judgment, and ingenuity.

  • Collaborate with design partners—often on the fly—to adapt copy to work within varying formats and accommodate stakeholder feedback as necessary.

  • Advocate for copy and content needs with cross-functional partners to help ensure the team gets the information required to successfully do their jobs.

  • Ensure adherence to the brand voice and style guide across formats and channels.

  • Foster cross-functional relationships with key business partners to create deeper understanding of goals, needs, and limitations, as well as build trust and alignment.


Minimum Qualifications:

  • Bachelor’s degree in Journalism, Advertising, Marketing, Communications or related field and 5 years of creative copy management.

Minimum Qualifications:

  • Online portfolio is required.

  • 8 years of experience in creative, communications and/or marketing execution.

  • 5 years of supervisory experience.

  • 5 years managing copy in an online creative or digital field.

  • 3 years of experience working for or with creative agencies.

  • 5 years of experience developing copy, concepts, campaigns for social media platforms.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Managing copy teams in a retail creative environment, Managing large editorial content campaigns in an online creative or related digital field, Supervisory, Working for or with creative agencies

Primary Location...

221 RIVER ST, HOBOKEN, NJ 07030, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

Recently viewed jobs