(USA) Associate Director, Marketing Planning And S...

(USA) Associate Director, Marketing Planning And Strategy - Grocery

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function Marketing
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1633955

What you'll do at

Position Summary...

What you'll do...

Associate Director, Marketing Planning And Strategy - Food

The Associate Director of Food marketing is one of the essential leaders in the marketing organization that will help create & support the vision for how Walmart brings quality groceries to customers to lives – through strategic thinking, creative actions & never been done before campaign opportunities- with a keen eye to driving the businesses that allow it to come to life. 

About Walmart Marketing

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.  

Our Marketing team has flexibility- We’re currently operating 3 days in the office per week.

 You will make an impact by:

  • Strategy and Execution: Drives the strategy and execution of lower funnel food marketing plan. Responsible for understanding business needs and translating those into marketing strategies that help us achieve our goals within grocery

  • Partnership and Collaboration: Partner with merchandising/buyers, customer science & marketing leads to develop and execute actionable customer propositions that lead the market and drive business growth

  • End-to-end journey: Work collaboratively with site and product teams to ensure that marketing activities are landing on destinations that deliver on the work and create sticky experiences

  • Training and development: provides development opportunities for associates through training, mentoring, assigning duties and building a team-based work environment

  • Integrated Marketing Planning & Implementation: Partner to provide holistic customer messaging plans with peers, agencies, media and creative partners to integrate stories into content plans- bringing them to life across a full funnel marketing approach- ensuring continuity between content and customer experience

  • Measurement: Supports weekly analytics reviews (in collaboration with analytics partners) and actions on optimizations to improve campaign and business performance.

  • The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

You’ll sweep us off our feet if:

  • You have a background that includes food, grocery and/or grocery delivery marketing

  • You are customer and data obsessed. You think it’s fun to translate complex data and research into insights that speak to customers’ lives.

  • You enjoy crafting incredible creative brief and content plans to power creative and media strategies that are inspiring and motivating for a customer.

  • Working cross-functionally and being part of a team makes you feel energized and fuels your best ideas.

  • You’re organized, disciplined, and know how to guide a strategy all the way through to meaningful results for the customer and our business.

  • You have high standards and help encourage excellence across your peers and partners

  • You have a passion for the customer journey. You are constantly thinking about ways to improve their shopping experience online and off.

Minimum qualifications:

  • 7+ years of experience in Strategic development or in a strategic capacity

  • 5+ years of experience leading cross functional teams and influencing Cross functional partners like Merchandising, Creative, Media, Insights

  • 2+ years of experience in Retail Analytics, Digital Analytics, or eCommerce Analytics

  • Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter

  • Leading cross-functional projects, Marketing or related field, Supervisory experience

How you’ll thrive at Walmart:

  • Performance-based incentive awards

  • 401k with company match

  • Discounted employee stock purchase plan

  • Paid parental leave,

  • New surrogacy & adoption benefits

  • Unlimited Flex Time Off

  • Working alongside a diverse group of collaborative and innovative team members

  • Opportunity for growth and development across several areas of the Fortune 1 organization

  • And much more

Equal Opportunity Employer 

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

702 SW 8TH ST, BENTONVILLE, AR 72716, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas
Northwest Arkansas
NWA Crystal Bridges Museum of American Art

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

Recently viewed jobs