Lead Product Marketing Manager, Search Ads (Self-s...

Lead Product Marketing Manager, Search Ads (Self-serve platform) – Walmart Connect

  • Location SAN BRUNO, CA
  • Career Area Marketing and Customer Insights
  • Job Function Marketing
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1618858

What you'll do at

Position Summary...

What you'll do...

As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data. 

We are seeking an experienced, group product marketing manager for the growing suite of advertising products. In this role, you will own product marketing for Walmart search ads solutions, specifically focused on Walmart Connect ad center (self-serve platform). You will develop market and product strategies, create product positioning and messaging, define and execute go-to-market strategies, and enable revenue-bearing teams. You will play a pivotal role in driving market success and adoption of your products.

The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solves market needs and have a demonstrated track record of launching features in the market. Experience working on search platform or Sponsored Products and an understanding of the AdTech ecosystem is preferred.

You’ll make an impact by:

  • Lead a team of product marketers to deliver best in class go-to-market strategy that drives product adoption and revenue growth among advertisers using WMC self-serve platform

  • Develop deep understanding of market needs by customer segments through primary and secondary research in coordination with key clients and sales teams.

  • Identify market opportunities; build data-driven product marketing strategy, and develop a business case working closely with product teams and sales

  • Create MRD (Marketing requirement doc) and collaborate with product teams to define product priorities

  • Develop product positioning and messaging that differentiates our product suite

  • Manage planning and execution of new product launches

  • Roll out alpha, beta testing to validate product market fit and document success stories

  • Lead sales enablement efforts, partnering closely with marketing and training teams

  • Drive adoption of products and ensure best practices

  • Provide thought leadership on market and competitive trends

You’ll sweep us off our feet if…

  • You are a problem solver at heart

  • You’re customer-centric in spirit and in execution

  • You’re comfortable influencing others, leading teams, and getting buy-in from leadership

  • You have a sense of humor

  • You have deep domain knowledge in Digital Advertising

Manager's Preferred Qualifications

  • 5+ years of experience in product marketing and 10+ years of experience in Online Advertising Industry.

  • A solid understanding of advertising technologies

  • Proven ability to form relationships and lead cross functional teams

  • Embrace working in a fast paced continually evolving environment

  • Exceptional communication skills in both writing and presentation

  • Analytical and data-driven

  • Structured and a strategic thinker

  • Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)

#walmartconnect #productmarketingmanager #productmarketing #adtech #sponsoredsearch #ppc #paidsearch


At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $119,000.00-$221,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

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All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

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