(USA) Associate Director, Marketing Planning And S...

(USA) Associate Director, Marketing Planning And Strategy

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function Marketing
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1535104

What you'll do at

Position Summary...

What you'll do...

Associate Director of Retail Marketing Strategy & Performance

What you'll do...

The Associate Director of Retail Marketing Strategy & Performance will be a key driver in the planning of and performance routines of our annual plan (AOP).  The AOP serves as a road map of the year's marketing strategy, setting the goals and priorities of the team and the supporting processes to ensure delivery.   You will work closely with our Marketing leaders as well as key cross-functional partners across Walmart to bring our strategy to life for our customer, brand and company.  

About Walmart Marketing

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.  

Our Marketing team has flexibility - we’re currently operating 3 days in the office per week.

 You will make an impact by:

  • Marketing planning & strategy: Facilitate annual (and ongoing) operating planning with a clear vision for inputs needed and synthesis of priorities across the departments; ensure leadership buy in through facilitating key input and alignment moments; partner with PMO to ensure a seamless, inclusive and on time approach for planning.

  • Operating routines:  Lead in development of goals and KPI as measures of success of the annual plan; develop and lead routines to monitor progress towards those goals, enabling real-time budget and prioritization conversations to optimize our approach; enable a strategic view and anticipate needs for flex resourcing within Retail Marketing. 

  • Integrated Editorial Planning: Work with cross-functional partners to shape routines that drive stronger, more integrated storytelling week to week (bringing strategy to life) across key touchpoints; maintain a master marketing calendar across key seasons to enable consistency in how our strategy and activations are socialized across our organization.

  • The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

You’ll sweep us off our feet if:

  • You are a visionary thinker backed by a strong strategic and analytical framing with strong problem solving capabilities.   

  • You are customer and data obsessed. You have a desire to leverage complex data and research into insights that speak to customers’ lives.

  • You enjoy building plans, understand how to measure them and setting up teams to deliver.

  • You demonstrate adaptability and agility - and have a desire for continuous learning.

  • You are collaborative and working cross-functionally and being part of a team makes you feel energized and fuels your best ideas.

  • You have high standards and help encourage excellence across your peers and partners

  • You caninfluenceexecutiveleadership and align various stakeholders, sometimes with diverging opinions 

  • You are an effective communicator and able to take complex subject matter and distill it to clear, meaningful actions and insights

  • You’re organized, disciplined, and know how to guide a strategy all the way through to meaningful results for the customer and our business.

Minimum qualifications:

  • MBA in Business, Marketing or related field (or equivalent experience)

  • 7+ years of experience in Strategic development or in a strategic capacity

  • 5+ years of experience leading cross functional teams and influencing Cross functional partners like Merchandising, Creative, Media, Insights

  • Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter

  • Leading cross-functional projects, Marketing or related field, Supervisory experience

How you’ll thrive at Walmart: 

  • Performance-based incentive awards 

  • 401k with company match 

  • Discounted employee stock purchase plan 

  • Paid parental leave 

  • New surrogacy & adoption benefits 

  • Unlimited Flex Time Off 

  • Working alongside a diverse group of collaborative and innovative team members 

  • Opportunity for growth and development across several areas of the Fortune 1 organization  

  • And much more 

Equal Opportunity Employer  

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.  

Who We Are 

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com 

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

702 SW 8TH ST, BENTONVILLE, AR 72716, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas
Northwest Arkansas
NWA Crystal Bridges Museum of American Art

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

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