The Role 
 

As Product Marketing Manager, Display within Walmart Connect, you will be a leading SME for the growing portfolio of products and solutions by transforming our capabilities into key product value and benefits. You will help to develop market and product strategies, create product positioning and messaging, define and execute GTM strategies and enable revenue-bearing teams, while partnering with various internal and external stakeholders throughout Walmart. You will play a pivotal role in driving market success and adoption of your products. 

 
The ideal candidate for this role will be a revenue-motivated product marketer who can help establish product strategies that solve market needs and have a demonstrated track record of launching category-defining solutions.  Experience working on digital advertising or advertising SaaS products and an understanding of the AdTech ecosystem is preferred.  

You’ll make an impact by: 

• Develop deep understanding of market landscape and needs by customer segments through primary and secondary research in coordination with key clients and sales teams. 

• Identify market opportunities, build data-driven product marketing strategy and develop sound business case working closely with product teams and sales. 

• Create MRD and collaborate with product teams to define product priorities. 

• Develop and implement GTM strategies and tactics including positioning, use cases, best practices, story narratives and sales enablement materials focused on product adoption and revenue growth 

• Develop product positioning and messaging that differentiates our product suite  

• Partner with product stakeholders to support the development of MRDs and PRDs to define product priorities and requirements  

• Support the planning and execution of various new product programs launches at various life cycles 

• Support sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education 

• Help the development of thought leadership on market and competitive trends 

About you (Preferred Qualifications): 

• 2 to 4 years of experience in product marketing. 1+ years in digital advertising or B2B software.  

• Preferred expertise and experience in the adtech, martech and related technology ecosystem including digital media, SaaS and agencies 

• Solid understanding of advertising platforms, frameworks and technologies leveraged by advertisers and brands 

• Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams 

• Embrace working in a fast paced continually evolving environment 

• Exceptional communication skills in both writing and presentation 

• Analytical and data-driven  

• Structured and a strategic thinker 

• Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles 

• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook) 

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