Product Marketing Manager, Display Ads

Product Marketing Manager, Display Ads

  • Location SAN BRUNO, CA
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1522604

What you'll do at

Position Summary...

What you'll do...

Our purpose: We connect you more meaningfully to Walmart customers 

As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data.  Learn more at 


The Role 

As Product Marketing Manager, Display within Walmart Connect, you will be a leading SME for the growing portfolio of products and solutions by transforming our capabilities into key product value and benefits. You will help to develop market and product strategies, create product positioning and messaging, define and execute GTM strategies and enable revenue-bearing teams, while partnering with various internal and external stakeholders throughout Walmart. You will play a pivotal role in driving market success and adoption of your products. 

The ideal candidate for this role will be a revenue-motivated product marketer who can help establish product strategies that solve market needs and have a demonstrated track record of launching category-defining solutions.  Experience working on digital advertising or advertising SaaS products and an understanding of the AdTech ecosystem is preferred.  


You’ll make an impact by: 

  • Develop deep understanding of market landscape and needs by customer segments through primary and secondary research in coordination with key clients and sales teams. 

  • Identify market opportunities, build data-driven product marketing strategy and develop sound business case working closely with product teams and sales. 

  • Create MRD and collaborate with product teams to define product priorities. 

  • Develop and implement GTM strategies and tactics including positioning, use cases, best practices, story narratives and sales enablement materials focused on product adoption and revenue growth 

  • Develop product positioning and messaging that differentiates our product suite  

  • Partner with product stakeholders to support the development of MRDs and PRDs to define product priorities and requirements  

  • Support the planning and execution of various new product programs launches at various life cycles 

  • Support sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education 

  • Help the development of thought leadership on market and competitive trends 


About you (Preferred Qualifications): 

  • 2 to 4 years of experience in product marketing. 1+ years in digital advertising or B2B software.  

  • Preferred expertise and experience in the adtech, martech and related technology ecosystem including digital media, SaaS and agencies 

  • Solid understanding of advertising platforms, frameworks and technologies leveraged by advertisers and brands 

  • Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams 

  • Embrace working in a fast paced continually evolving environment 

  • Exceptional communication skills in both writing and presentation 

  • Analytical and data-driven  

  • Structured and a strategic thinker 

  • Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles 

  • Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook) 

#WMC #WalmartConnect #productmarketingmanager


At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at .

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field. Option 2: 4 years’ experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

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All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

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