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Senior Manager, Digital Media, Social Commerce
- Location SAN BRUNO, CA
- Career Area Marketing and Customer Insights
- Job Function -
- Employment Type Regular/Permanent
- Position Type Salary
- Requisition WD1519194
What you'll do at
What you'll do...
Senior Manager, Social Commerce: Influencer Channel Strategy
About the Social Commerce Team
We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in social commerce —an area that is fundamentally transforming the way people discover and shop — through our efforts in shoppable livestreaming, social shopping tools and partnerships, and platforms like Walmart Creator. Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and make it easy for customers to shop.
About the Role
As a Senior Manager of Social Commerce: Influencer Channel Strategy, your focus will be to develop and lead business strategies, partnerships, and activations that inspire customers to shop through social experiences. You will partner with engineering, product, business, design, ecommerce and cross-functional teams. You will need to be a savvy self-starter who loves building from the ground up, leverages data to inform scale, and has excellent communication skills.
This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what’s possible across today’s rapidly evolving social commerce landscape.
You will make an impact by:
As part of a fast-growing team, you will lead a holistic influencer marketing strategy and P/L built to drive brand reappraisal, product discovery, and sales
Cultivate new and existing relationships with network partners, creators & influencers, brands, and strategic partners that connect authentic storytelling with curated buying solutions
Find new ways to creatively integrate influencer content/activations into cross-channel, digital marketing, and experiential activities, with full-journey measurement objectives
Quantify, advocate, and socialize social commerce advancements and insights to internal and external stakeholders including executive leadership, cross-functional teams, and partners
Partner with social platforms and influencer partners to pioneer new social commerce solutions
You’ll sweep us off our feet if:
You have a deep knowledge and expertise in the creator/influencer space, across relationship & talent management, platform trends, measurement, and affiliate ecosystems, and influencer marketing
You have a proactive and performance driven mindset that focuses on channel health and ability to forecast, identify key drivers, vet new partners, optimize performance
You’re naturally in-the-know on up-and-coming influencer personalities, trends, and communities
You love building from the ground up, and are a true self-starter in creating net-new, innovative programs, strategies, and content-rich storytelling moments
You’re experienced in launching new social and/or influencer campaigns, with success in achieving brand and/or performance marketing objectives
You’re a collaborator at heart, and enjoy working with other talented team members and external partners
Not only will you get to work on one of the most entrepreneurial marketing roles at Walmart, you’ll also be empowered to hunt for innovative partners and influencers, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations.
A minimum 5-7 years of work experience in a related area (e.g. Partnership or Business Development, Marketing/Advertising/Digital, Affiliate, Media)
Direct career experience in digital media, social/influencer networks and platforms, retail, and/or ecommerce
Data driven and comfortable reporting on KPI’s
Established industry relationships and experience working with media partners and/or influencer networks
Effective communication and presentation skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)
Bonus: Experience with subscription based digital brands and have experience with influencer performance marketing
A builder mentality, ability to build programs from the ground up and self-start with little direction
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team
Primary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
Hello, Silicon Valley
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All the benefits you need for you and your family
- Multiple health plan options, including vision & dental plans for you & dependents
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Parental Leave
- Pay during military service
- Paid Time off - to include vacation, sick, parental
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth