Position Summary...

What you'll do...

Working at Sam’s Club means a career without boundaries. There’s always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work. 

Yes, we are a division of the Fortune #1 company, Walmart, Inc. But you’ll quickly find that we’re a company that wants you to feel comfortable bringing your whole self to work. A career at Sam’s Club is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. Join us and you'll discover why our company is a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.

We’re currently looking for a Senior Manager, Marketing Planning & Retention Strategy to grow our team!

What you’ll do…

We’re looking for a highly strategic and customer-centric thinker who can help develop and implement the vision for member retention communications through utilization of key marketing channels (including email, push, direct mail, SMS, etc). You will also partner cross functionally, with internal teams as well as external agencies, to drive cutting edge innovation - helping Sam’s lead the way in using data and personalization to drive engagement from our members.

You’ll make an impact by…

• Working cross-functionally to develop, lead, and execute omni-channel marketing strategies for lifecycle, conversion/transaction, and other similar campaigns to drive member growth, engagement, and retention throughout the customer journey

• Overseeing and performing customer segmentation analytics (behavioral, attitudinal, demographic) and formulating a segmentation strategy within our current member base to optimize campaign performance

• Using innovation and data driven personalization across channels to increase incremental performance and to nurture and retain members

• Managing both creative and data deliverables to ensure content is aligned with business strategy and goals and that deliverables/timelines are being met

• Defining and owning goals, KPIs, budget and revenue forecasts

• Developing testing strategies (A/B and multivariate tests) in partnership with Decision Science to continually optimize all areas of the program, including identifying opportunities to better understand our member segments and their lifecycle and behaviors

• Presenting hindsight campaign reporting - ensuring that all share outs include key learnings

• Partnering with Product and Tech teams to communicate and share out data requirements for marketing needs while prioritizing initiatives based on business objectives

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• Managing the day-to-day campaign operations:

  • Creating detailed project briefs including channel and creative guidance

  • Inputting new projects into project management tool and schedule creator

  • Requesting project estimates from vendor partners

  • Opening/updating POs via Procure It system

You’ll sweep us off our feet if…

• You are organized, disciplined, and can problem solve

• You possess superior communication skills, flexibility, and grace under pressure

• You have an analytical mindset with experience using data to identify trends and garner business insights to continually optimize performance

• You have 5-8 years of retention marketing experience across areas including CRM, marketing channels (email, direct mail, push), engagement, customer segmentation, and promotions in a B2C environment

• You are results-oriented with a track record of delivering on goals for retention marketing programs

• You have a Bachelor’s Degree, with a Master’s degree being a plus

The above information has been designed to indicate the general nature and level of work performed in the role.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Benefits & Perks: 

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. 

Equal Opportunity Employer 

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

At Sam's Club, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $105,000.00-$195,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America