Associate Director, E-Commerce Category Marketing ...

Associate Director, E-Commerce Category Marketing (Engagement & Retention-Vudu)

  • Location SUNNYVALE, CA
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD143767

What you'll do at

Background With the backing of parent company Walmart, Vudu plans to grow its streaming service significantly. The head of engagement and retention will take an exciting lead. Vudu is looking for a star with a proven record of successful customer engagement and retention at a consumer streaming service. What you'll Do: This role has end-to-end responsibility when it comes to engaging and retaining customers: from strategic planning to overseeing the tactical execution week in and week out. This role defines the strategies for scaling programs, while managing a small internal team of digital marketers. With the team, access to digital agencies and spend budget where needed, this role will refine audience targeting and turn retention into a systematic program. This role will drive retention of paying customers as well as those who choose to use Vudu for ad-supported free movie viewing. The person will work closely with an internal analytics team to measure performance, uncover insights, and identify new opportunities. Who you are: Must have strong communication and presentation skills to be effective in sharing plans and results across a large the organization to drive buy in and alignment. Key skills to doing this well are clear strategic thinking, data-driven planning, and strong points of view. Must be a strong storyteller, able to synthesize data to generate insights and a logical narrative. Must also have experience with such retention channels as email marketing and mobile push. Engagement & retention experience is highly desired. Prefer experience in building automated solutions to aim for 1:1 level marketing Prefer experience engaging customers through living room devices in addition to web and mobile app. Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications: Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 6 years' experience in marketing or related field. Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Supervising Associates Masters: Business Administration

Minimum Qualifications

Minimum Qualifications: Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 6 years' experience in marketing or related field.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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