(USA) Associate Director, Digital Media/Creator An...

(USA) Associate Director, Digital Media/Creator Analytics

  • Location SAN BRUNO, CA
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1416958

What you'll do at

Position Summary...

What you'll do...


Associate Director, Digital Media, Walmart CreatorForecasting & Analytics 


About the Social Commerce Team 

We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in social commerce —an area that is fundamentally transforming the way people discover and shop — through our efforts in shoppable livestreaming, social shopping tools and partnerships, and platforms like Walmart Creator. Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and make it easy for customers to shop. 


About the Role 

As an Associate Director of Digital Media, your focus will be to build, lead and define measurement and attribution goals, specifically for Walmart Creator. You will drive our financial goals, outline a runway to reach them, and build our measurement and attribution as it relates to our overall Walmart structure and analytics. You will partner with analytics, product, business, operations, ecommerce and others. You will need to be a savvy self-starter who loves building from the ground up, leverages data to inform scale, and has excellent communication skills. 


This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what’s possible across today’s rapidly evolving social commerce landscape. 




 You will make an impact by: 

  • Contributing to a high-performance culture delivering multiple projects, priorities in a fast-paced and growing segment of Walmart ecommerce business 

  • Leading with a performance mind-set to build our strategic framework around our Walmart creator analytics and forecasting pipeline in partnership with other teams 

  • Developing short- and long-term forecasts along with related analytics, identifying trends and the impacts they make to our performance 

  • Manage delivery of forecasting models, and relatied presentation to stakeholders under strict timelines 

  • Delivering key data-driven business insights, working with cross-functional partners to identify opportunities that drive business / product strategy 

  • Partner cross functionally with teams to identify and build reporting pipelines and dashboards 

  • Collaborate on goals with the Product, Data Science, and other Analytics teams to understand growth and risk factors of new and future product releases. 

  • Working effectively with our Business, Product, Technology, and Data teams to understand our strategy and operating model and translate that into the right analytic approaches, data requirements and data models 


You’ll sweep us off our feet if:  


  • You are a storyteller using data and excel and have strong mathematical skills 

  • You have experience solving new problems – digging in and finding answers 

  • You have affiliate and budget planning experience and understand how fees and commission work together 

  • You operate with customer centricity at the forefront 

  • You can collect, organize, analyze, and disseminate significant amounts of information and data with attention to detail and accuracy 

  • You have experience driving understanding of customers and their interaction with products through in-depth analyses of user behavior and engagement 


Minimum qualifications:  


  • BA/BS in Business, Marketing, Mathematics, Statistics or related field (or equivalent experience) 

  • 8+ years of experience in data analysis or an analytical capacity (advanced knowledge of excel required) 

  • 3+ years of experience in Retail Analytics, Digital Analytics, or eCommerce Analytics 

  • 2+ years of experience partnering with cross functional teams and influencing Product, Finance, Business Operations and Engineering 

  • Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter. 


How you’ll thrive at Walmart: 

  • Performance-based incentive awards 

  • 401k with company match 

  • Discounted employee stock purchase plan 

  • Paid parental leave,  

  • New surrogacy & adoption benefits 

  • Unlimited Flex Time Off 

  • Working alongside a diverse group of collaborative and innovative team members 

  • Opportunity for growth and development across several areas of the Fortune 1 organization  

  • And much more 

About Walmart Marketing 

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. 


Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company. 


We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.   


Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs: Bentonville, AR, Hoboken, NJ, San Bruno, CA, Sunnyvale, CA or Los Angeles, CA. We’re moving toward 3 days in the office per week, with flexibility. 


Equal Opportunity Employer  

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.  


Who We Are 

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com 

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $119,000.00-$221,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field and 4 years’ experience in marketing or related field OR 6 years’ experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Advertising, Marketing, Supervising Associates, Working on cross-functional teams or projects

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

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All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

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