Senior Campaign Manager, Sam's Club MAP - Media P...

Senior Campaign Manager, Sam's Club MAP - Media Partnerships Manager I (HO)

  • Location DALLAS, TX
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1304457

What you'll do at

Position Summary...

What you'll do...

As a Senior Campaign Manager, you will use your 3+ years of experience in digital campaign management and programmatic media buying. The senior campaign manager owns the execution, recognition and delivery of revenue closed by the sales team. The senior campaign manager owns the strategic planning and execution of the campaign. This position is both strategic and tactical in scope, requiring he/she to independently generate strategic insights for the campaigns in his/her portfolio.

*Note - this is a very hands-on, technical position. Much of our reporting and processes are very manual and require proven programmatic experience.

Campaign Managers will be responsible for client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication, trafficking and executing audience extension and other programmatic campaigns in demand side platforms spanning multiple media channels. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and DSPs, and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

  • Plan, execute, manage, and optimize managed service and self-service campaigns
  • Types of campaigns include but not limited to onsite: display and search, offsite: display and video, social media and in-store
  • Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
  • Defining metrics and measuring success of campaigns using internal analytics
  • Demonstrate diligence, attention to detail and adherence to MAP’s best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
  • Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Traffic campaign tags into all ad technology environments (onsite, off-site, social media, search)
  • Develop, grow, and maintain relationships with internal teams through exceptional client service
  • Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Partner with Account Manager to manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns
  • Provide campaign wrap up reports
  • Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
  • Maintain and organize campaign-specific materials in team’s shared document repository
  • Attend client meetings, as needed

Minimum Qualifications

  • Bachelor’s degree and 3+ years working in a digital advertising capacity, with a focus on ad operations and/or digital campaign management
  • 1-2 years of Management Experience
  • High comfort level working with Excel such as creating pivot tables, analyzing data/numbers, media performance
  • Experienced with media reporting and comfortable working with Doubleclick for Publishers.
  • Excellent communication and writing skills
  • Understanding of traditional and interactive media planning elements
  • Knowledge of inventory forecasting, digital specs /formats, and mediamath (i.e. CPM, CPV, CTR, CPC, ROAS, etc.) and media concepts such as: viewability, IVT, brand safety, etc.
  • Knowledge of 3rd party platforms (DoubleVerify, IAS, MOAT, DCM, Google Ads Manager, etc)
  • Strong understanding of media industry standards including Interactive Advertising Bureau (IAB) and Media Rating Council (MRC)

Preferred Qualifications

  • Experience using systems like Salesforce, Appian, Tableau, Order Management System
  • Strong project management skills
  • Client facing experience with the ability to identify risks and effectively manage through issues
  • Strong analytical thinking and mathematical skills for media optimization and media driving sales conversions
  • Capability to work proactively under pressure and handling multiple ad hoc requests
  • Ability to advise partners on best practices and areas of opportunity
  • Excited by a fast-paced and rapidly changing environment

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor degree in business or related field

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in related area

Primary Location...

603 MUNGER AVE STE 400, DALLAS, TX 75202, United States of America

About Sam's Club

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.

Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.

Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Free Membership and discounts in fresh produce
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Paid education assistance with college degrees through our Live Better U program
  • Parental Leave
  • Pay during military service
  • Paid time off - to include vacation, sick leave and parental leave
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

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