Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.
Emerging Sales, Senior Manager, Marketing Planning and Strategy
- Location HOBOKEN, NJ
- Career Area Marketing and Customer Insights
- Job Function -
- Employment Type Regular/Permanent
- Position Type Salary
- Requisition WD1299053
What you'll do at
What you'll do...
Walmart Connect (WMC) is Walmart’s media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success.
WMC is looking for a seasoned B2B marketer to strategically support a newly created Emerging Sales Department. This role will sit within the larger B2B marketing team.
Working in lock step with marketing leadership and the head of Inside sales to craft and execute the annual strategies (project plan, goals, messaging, creative briefs, distribution channels, follow-up activities, and success metrics) that will support the insides sale team in their efforts to drive advertising revenue growth.
Presenting annual plans for approvals and keeping leadership informed regularly
Partner with Sales to identify and lead initiatives to drive growth and increased penetration from advertisers targeted by the Inside Sales Team
Ideate and execute on go to market materials, educating the market on Walmart Connect’s value proposition through the execution and management of all marketing programs leveraging various channels
Assist with ensuring that all new Advertisers have the necessary resources to be educated on the Walmart Connect platform
Manage, coach and mentor the lead generation team (4 in total) in the qualification of in-bound leads and sales handoff.
Work with Led Gen team to maintain a robust sales pipeline through proactive customer engagement, prospecting and lead generation.
Contributing to weekly reports to management and critical meetings on behalf of Inside sales marketing
Nurturing key relationships for crucial collaboration for both strategic inputs and executional support, including executive leadership, sellers, product marketing managers, brand marketers, in-house designers, copywriters, corporate communication, Email marketing, L&D team-- and more
Working closely with marketing and sales team leaders to identify priorities and make sure your work ladders up to broader business objectives
Partnering with Brand Marketing and creative teams on marketing collateral executions
6+ years experience in providing marketing support for business development or inside sales teams
Preferred experiences working in digital media B2B ad sales marketing (search and display)
A proven record of creating and driving:
successful B2B marketing strategies
sales enablement plans
narratives and sales tool creation
Management/team leadership experience
Building Marketing strategy from the ground up
Experience in navigating a high-matrixed organization
Superlative communications skills, both verbal and written
Strong collaboration and relationship-building skills
Detail-oriented and organized, capable of handling multiple projects at once
Comfortable dealing with ambiguity and rapidly changing priorities
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Marketing or related fieldMasters: Business Administration
Primary Location...221 RIVER ST, HOBOKEN, NJ 07030, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
All the benefits you need for you and your family
- Multiple health plan options, including vision & dental plans for you & dependents
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Parental Leave
- Pay during military service
- Paid Time off - to include vacation, sick, parental
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth