Manager, Marketing Planning And Strategy - eComm (...

Manager, Marketing Planning And Strategy - eComm (SEO)

  • Location SAN BRUNO, CA
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1291681

What you'll do at

Position Summary...

What you'll do...

The Manager, Marketing Planning and Strategy is responsible for the deploying the SEO strategy of Walmart. com in the US, orchestrating the organic growth of natural search, while cohesively optimizing SEO across all departments. Our future Manager, Marketing Planning and Strategy will serve as the point-person for SEO-related initiatives including SEO strategy, managing partnerships with key Search Partners (SEO Support agencies etc.), being a Subject Matter Expert for Local Search /Product/Engineering on SEO execution, ensuring consistent company-wide SEO best practices, and overseeing SEO analytics & reporting. The vast majority of SEO at is in-house and fast paced, those who truly understand the work at hand will excel in this position. 

The perfect candidate will have a true passion for SEO and thrive on fast paced, high growth environment. Orchestrate high-volume, organic search growth for Walmart. com Find, evaluate, and capitalize upon SEO expansion opportunities at all levels must be able to see things others don't, and successfully drive growth. Provide Top-level SEO Analytics & business reporting, including site-wide analytics & reporting, Business unit reporting, and Whole-business SEO strategy.

Support total customer journey within each business unit including decision-point advising, granular category support, persona-centric keyword mapping, Category keyword mapping, campaign keyword mapping, competitive metrics & strategy, and granular owned & Marketplace item SEO Support whole-site by page-type, optimize at Scale (process-driven), page type product improvements (with Labs), assortment page-type SEO, and owned item & Marketplace page-type SEO Identify best practices for maximizing search success and mitigating risk Evaluate search demand to identify growth opportunities for our content and product 

Conduct cohesive analysis to predict topics relevant to our demographics Liaise with US & global business partners on SEO-related initiatives Maintain a high level of new & existing product understanding to ensure search success Constitute the point-person for technical SEO queries from the team Monitor keyword ranking performance Identify, analyze, and capitalize upon incremental traffic opportunities Provide actionable recommendations for site structure, creative design, keyword and link development strategies, and content optimization.

Minimum Qualifications

  • +4 years directly related experience in SEO Optimization (enterprise retail experience strongly preferred)
  • +2 Years Google My Business / Local Store optimization / management
  • Excellent interpersonal skills, ability to evangelize and educate the various facets that are SEO.
  • High-level proficiency in SEO Analysis (Adobe Omniture, Google Analytics, etc)
  • Proficiency with a variety SEO tools (Google Search ConsoleSEMRush, Brightedge, Screaming Frog, etc.)
  • +2 years of eCommerce experience 
  • Strong Business Acumen. 
  • Good Communication Skills at the executive level) Ability to work inter-departmentally with marketing, PR, design, product, and engineering.

Strong preference for a data-driven marketing approach Superior knowledge of SEO best practices regarding keyword research, on-page optimization, link building Well-honed Relationship Building Skills Proven ability to manage high-performance people. 

Additional Preferred Qualifications 

  • Tangible evidence of exceptional ability 
  • Large and/or Multi-National company experience 
  • Passion for our company's mission to help people Save Money and Live Better

Benefits & Perks:  

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.  

Equal Opportunity Employer:  

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.  

Who We Are: 

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. 

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


Masters: Business Administration

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

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All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

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