(USA) Manager, Marketing Planning And Strategy (Om...

(USA) Manager, Marketing Planning And Strategy (Omni Capabilities Innovation)

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1162151

What you'll do at

Position Summary...

What you'll do...

Manager – Omni Capabilities Innovation

Omni Capabilities in WMC Marketing is a horizontal, cross-functional innovation and acceleration unit focused on unlocking new marketing capabilities to leverage in building custom and scalable omnichannel media and marketing solutions for client partners across specific SBUs.   

It collaborates and leads WMC’s partnership with Walmart’s Seasonal Marketing, Cross-Site, Media, Experiential, Walmart+, and Content-to-Commerce businesses.   

Internally within WMC, Omni Capabilities enables Client Solutions by developing capabilities

and offerings to leverage for supplier-specific 360 omnichannel programs, partners with WMC Strategy, Omni Transformation on pilots to test and learn, spearheads strategic initiatives anchored in our Walmart homepage, and collaborates with Sales Operations and Yield to develop WMC’s commercial offering around key enterprise initiatives

Position Summary...

What you'll do...

At Walmart, we enable the connection between brands and shoppers at unprecedented scale. As stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us each week. This is a unique opportunity to join a high-visibility team with a big impact on our omni-channel business.  

Walmart Connect (WMC) is looking for a Manager of Innovation to join our Omni Capabilities team, which leads WMC’s integration into the broader Walmart enterprise. This role is responsible for aligning strategy and execution process across connected commerce initiatives, including shoppable livestreams, social commerce, influencer & affiliate marketing, etc.  Specifically, this associate will help with identifying, scoping, executing, measuring and reporting on new omni innovation opportunities.

You will enable our fast-growing, digital advertising business to be continually well-informed and well-aligned with new innovation that drives customer experience and commercialization of WMC products. 

This role will require a multi-dimensional associate that can work across business units in the Walmart enterprise and has demonstrated success in navigating complex, multi-layered organizations to create positive, quantifiable business outcomes.  

Come join the team if you: 

  • Are a solution-oriented mind that loves learning new things and is fascinated with where the retail media industry is going
  • Have working experience in ecommerce, live-streams, social and influencer/affiliate programs
  • Are a strong team player who knows how to influence and inspire action cross-functionally  
  • Have the ability to connect the dots to identify opportunities and solutions
  • Are comfortable creating new processes and pioneering projects
  • Have excellent project management and communication skills – verbal/written/presentation
  • Have a high operational IQ with an equally high EQ 
  • Are aligned to Walmart values: service to customer; respect for individual; strive for excellence; act with integrity 


  • Support WMC’s development of new commerce innovation
  • Drive adoption and understanding a
  • cross WMC sales and marketing leadership to partner with the broader Walmart enterprise; delivering soup-to-nuts planning from strategy to post analysis 
  • Test and measure individual programs, set clear KPIs, develop and execute measurement plan, identify and communicate best practices, recommend approach to strategy and future commercialization
  • Work exceptionally well with others. This role will require a mastery of cross-functional program management and the ability to create and optimize new processes and ways of working across multiple teams 

Minimum Qualifications 

  • 3-5 years of retail or shopper marketing (supplier or agency), influencer, media (publisher or agency), or client solutions experience 
  • Demonstrated success implementing new process and/or project management initiatives across large organizations 
  • Excellent communication– verbal/written/presentation - and EQ skills 
  • Problem solver and ability to roll up sleeves to get things done 
  • Ability to perform and adjust to a constantly changing, ambiguous environment 
  • Intellectually curious, high energy, and strong work ethic and ability to manage multiple high-visibility projects at one time 
  • Bachelor's degree in Business, Finance, Marketing or related field  or equivelant work experience

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

111 S Main St, Bentonville, AR 72712-5960, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas
Northwest Arkansas
NWA Crystal Bridges Museum of American Art

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.

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