Senior Product Marketing Manager, Measurement

Senior Product Marketing Manager, Measurement

  • Location HOBOKEN, NJ
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD1022640

What you'll do at

Position Summary...

What you'll do...

Marketing Acumen: Possess knowledge of: Marketing tools used by the organization; Marketing roles and responsibilities; industry Marketing practices. To be able to carry out the following responsibilities: Coaches others on building key relationships and dependencies with other business functions; advises on the development of Marketing strategies and plans; analyzes the use of technology in current and planned Marketing strategies; contributes to the establishment of best practices for Marketing; develops successful implementation or improvement initiatives for Marketing; oversees a Marketing unit or department. Business Data Analysis : Possess knowledge of: Business data analysis tools or software used by the organization; key concepts of business data analysis methods; data sources used by the organization and assigned function. To be able to carry out the following responsibilities: Writes analysis reports to assist decision making at the senior level; applies data analysis and data modeling techniques to establish, modify, and maintain business data structures and associated components; collects required business data through various data sources; investigates data requirements in the business data analysis process; utilizes designated data analysis software (both internal and external) to analyze business data. Influential Communication : Possess knowledge of: Verbal/nonverbal behaviors; application and allocation of business communication styles/techniques in ambiguous and challenging situations; situational awareness; communication channels/mediums; interpersonal skills and universal relationship building with ability to connect seemingly unconnected parties; influencing styles. To be able to carry out the following responsibilities: Leads discussions with varying viewpoints; presents to and influences diverse audiences across divisions using appropriate frameworks/tools; leverages fact-based data and analytics insights from multiple finance and business domains to build a cohesive narrative, form an argument, organize thoughts, and present in a clear, concise, and meaningful way; demonstrates decision and coordination skills when faced with conflicting or ambiguous inputs; acts as a trusted advisor to diverse business partners, influencing them to act as needed to move the business forward; provides effective, timely feedback to others; seeks, internalizes, and utilizes feedback to make changes. Customer Service Excellence: Possess knowledge of: Organizational customer service processes and standards; customer issue documentation procedures. To be able to carry out the following responsibilities: Documents customer issues in a timely manner; resolves common customer problems; provides direct service to internal or external customers; responds to unexpected customer requests with a sense of urgency and positive action. Market Research: Possess knowledge of: Market research approaches and methodologies; market research reporting standards and formatting; market analysis techniques. To be able to carry out the following responsibilities: Selects appropriate investigative or analytical methods to assess a market research project; combines historical and current data to generate market research reports; assists in the planning, design, and implementation of a market research project; analyzes the validity and reliability of market research results; follows a certain structural research process for conducting market research. Product Expertise: Possess knowledge of: Current products and service offerings; product support tools, literature, and documentation. To be able to carry out the following responsibilities: Revises standard processes to maximize product lines' efficiency and effectiveness; develops the criteria for assessing product performance; evaluates the benefits and competitive advantages of flagship products; supervises others in product planning, design, testing and delivery; teaches others how to use advanced technologies and tools for product lines; advises on details of multiple products and product groups. Partnership & Collaboration : Possess knowledge of: Stakeholder identification and mapping; stakeholder analysis; stakeholder communication; stakeholder engagement techniques; stakeholder management effectiveness tools and methods; fluency in specialized business vernacular. To be able to carry out the following responsibilities: Builds, maintains, and enhances effective internal and external partnerships; influences outcomes and assists in communicating shared goals with diverse groups and parties; identifies and addresses additional partner needs and educates partners on value creation; communicates with other individuals or teams to solve shared problems; identifies how changes in business strategy impact talent and recruiting strategies; consults regularly with leaders of business unit(s) to advise on strategic decisions; brings ideas and solutions proactively to the business and team members; promotes diversity and inclusion in the workplace. Proposals and Presentations: Possess knowledge of: Presentation and proposal standards, formats, and guidelines; technical and legal requirements for proposals. To be able to carry out the following responsibilities: Leads discussions on customer types, effective proposals, and presentations; develops proposal and presentation processes to improve volume; evaluates best practices of proposals and presentations within the industry; trains others on developing multiple and varied formal, written proposals; collaborates with professionals to enhance the organization's proposal and presentation strategies; analyzes customer feedback to provide better proposals and presentations. Product Awareness and Adoption: Possess knowledge of: Product characteristics and attributes; product training methods; product demo techniques. To be able to carry out the following responsibilities: Gathers, summarizes, and prioritizes ideas for new products, or new versions of existing products; describes the purpose of and a methodology for a product usability analysis; evaluates the benefits and drawbacks of various delivery mechanisms on product training; assesses client proficiency and retention and modifies programs as needed; directs the selection of resources and approaches for training on advanced product features and functions; designs and conducts detailed demos for all product features and facilities. Digital Marketing Execution: Possess knowledge of: Marketing and product positioning principles; organizational Marketing plan practices; Marketing support tools. To be able to carry out the following responsibilities: Compares and contrasts alternative strategies to accelerating product sales; conducts market climate surveys and determines the implications for a business unit; oversees the operation and feedback of Marketing tasks and activities; develops Marketing plans and programs for multiple products; advises on the strengths and weaknesses of alternative Marketing approaches; coaches others on the adoption of advanced technologies and tools for Marketing tasks and activities. End User Training: Possess knowledge of: Organizational training procedures; client need assessment methods; training program development processes. To be able to carry out the following responsibilities: Participates in developing training programs and the training of end-users; conducts training programs by detailing the use of specific company products; assists in determining clients' needs using proper assessment analysis; answers client support questions and escalates more complex questions; documents steps used during training for reference and improvement. Live our Values Culture Champion • Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart’s commitment to communities, social justice, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance. Servant Leadership • Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent. Embrace Change Curiosity & Courage • Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks. Digital Transformation & Change • Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working. Deliver for the Customer Customer Focus • Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans. Strategic Thinking • Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy. Focus on our Associates Diversity, Equity & Inclusion • Identifies, attracts, and retains diverse and inclusive team members; builds a high-performing team; embraces diversity in all its forms; and actively supports diversity goal programs. Collaboration & Influence • Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action. Talent Management • Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

221 RIVER ST, HOBOKEN, NJ 07030, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

All the benefits you need for you and your family

  • Multiple health plan options, including vision & dental plans for you & dependents
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Associate discounts in-store and online
  • Education assistance for Associate and dependents
  • Parental Leave
  • Pay during military service
  • Paid Time off - to include vacation, sick, parental
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see

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