Social Media Marketing Specialist at The Walmart e...

Social Media Marketing Specialist at The Walmart eCommerce Family of Brands

  • Location SAN BRUNO, CA
  • Career Area -
  • Job Function -
  • Employment Type -
  • Position Type -
  • Requisition GH1553259

What you'll do at

Social Media Marketing Specialist at The Walmart eCommerce Family of Brands

San Bruno, CA

 

About Us

 

Major innovations. Massive scale. Imagine the possibilities. Did you know the world's largest brick-and-mortar retailer is also one of the fastest growing and most dynamic e-commerce organizations? Led by Marc Lore, founder and former chief executive officer of Jet.com, we're creating an experience that lets customers shop anytime, anywhere — delivering exactly what they want, when they want it. Want to join the team that's changing the way the world shops?

 

In 2016, Walmart acquired Jet.com and began expanding its portfolio of e-commerce sites. As part of the Jet acquisition, Hayneedle.com (home furnishings) also joined our family. In 2017, Walmart added Shoes.com (footwear), Moosejaw (outdoor apparel and gear) ModCloth (women’s apparel) and Bonobos (men’s apparel) to the portfolio. And in 2019, they added Art.com (art and décor). The result? An unparalleled selection of brands and categories, and a family of sites that provides a great end-to-end experience for customers.

 

About the Job

 

The Social Media Marketing Specialist is passionate about using social media to shape and scale one or more brands within the Walmart eCommerce Family of Brands. We are looking for a highly motivated, creative, and strategic individual to expand and engage with our communities on social platforms.

 

Responsibilities:

 

  • Understand overall business objectives and translate them into actionable social media strategies
  • Own the brand voice on social and help position us as a recognized and beloved brand; grow, manage and engage with our social communities
  • Drive the development of timely, dynamic, unique, and interactive social content that tells stories and compels action
  • Monitor and analyze social campaign performance and key metrics; leverage insights to make data-based decisions and continually look for ways to optimize strategy and tactics
  • Stay current with social platform tech, trends, and best practices in an effort to develop innovative ways to connect with consumers
  • Discover, recruit, and cultivate long lasting relationships with influencer talent for collaborations, new content, and campaigns
  • Communicate insights from the social community to help inform marketing, merchandising, customer service, and other relevant stakeholders

 

Requirements:

 

  • 1-2 years experience managing social media for an eCommerce brand
  • An incredible obsession with social media and engagement, and a desire to test and learn
  • Experience with social measurement, publishing, listening, and engagement tools (EG: Clarabridge, Curalate/Fanreel/Showroom, Simply Measured/Sprout, etc.)
  • An eye for design and a passion for bright, beautiful, inspirational imagery
  • A mastery of storytelling via written and visual communication
  • A natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced environment

 

Bonus points:

  • Passion for home furnishings and decor
  • Up-to-date with the latest pop culture phenomena
  • Experience in a rigorous performance-driven environment
  • Past success with both planned and in-the-moment, reactive content creation and distribution; can easily move between editing and authoring content

About Walmart.com

The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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