Senior Product Marketing Manager-Measurement
- Location SAN BRUNO, CA
- Career Area -
- Job Function -
- Employment Type -
- Position Type -
- Requisition GH1376929
What you'll do at
The Senior Product Marketing Manager-Measurement is responsible for product strategy and marketing activities for Walmart Media Group’s measurement solutions. As a member of this team, you will support: product strategy, competitive analysis, product launch and promotion, sales/channel support, and product lifecycle management. Through these efforts and close collaboration with cross-functional teams, you will play an important role in the company’s success, with the opportunity for significant personal and professional growth.
As a member of this team, you will support: competitive analysis, product launch and promotion, sales/channel support, and product lifecycle management. Through these efforts and close collaboration with cross-functional teams, you will play an important role in the company’s success, with the opportunity for significant personal and professional growth.
Your specific responsibilities will include but are not limited to the following:
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
- Demonstrate a strong understanding of the broader retail advertising ecosystem to develop strategic product feedback and positioning
- Develop overall product narratives, to build 6-month marketing strategies and plans, and to execute on these plans with excellence. Each product PMM lead is responsible for understanding market opportunities, developing GTM plan and product positioning, leading successful product launches, and driving adoption for their specific product areas.
- Define and develop product vision, strategy and marketing for new and existing products.
- Influence product strategy and in-product communications through relevant consumer, industry and product insights, driving alignment across teams when needed.
- Positioning messages with competitive differentiation and benefits.
- Work with marketing to create product content and collateral with product features, benefits, and key selling points, and manage design team and/or contractors.
- Assist with marketing, advertising, and promotional plans for relevant products.
- Provide in-depth market research and competitive analysis to identify new opportunities.
- Participate in managing the product life cycle, from conception to launch and phase-out.
- Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems.
- Communicate the value proposition of new audience targeting capabilities to go-to-market teams and deliver the effective sales collateral and packages that will attract and retain advertisers.
- Drive product adoption and usage by supporting market facing programs and effective product launch support.
Minimum Job Requirements:
- BA/BS in Marketing or equivalent working experience.
- 7+ years of experience in product marketing for internet, enterprise, or consumer technology
- Management consulting, start-up experience, and international markets are a plus
- Experience with Omniture or a similar analytics suite.
- Tech savvy with a general understanding of the web.
- Willing to work hard and to do a broad-base of tasks from administrative to strategic.
- Ability to work against tight deadlines in a fast-paced environment keeping a keen eye on detail and accuracy.
- Positive, open-minded attitude, able to thrive working with cross-functional teams, with a willingness to learn are important for this position.
- Exceptional communication skills
- Strong analytical and problem-solving skills with a results-oriented mindset
- Thrives in and enjoys a highly-collaborative, face-paced, entrepreneurial environment
- Strong project management and time management skills.
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook).
Hello, Silicon Valley
You don’t have to choose between your career and your lifestyle. In Silicon Valley, you can have both.Discover Silicon Valley
Fioli Gardens, Woodside
View an art exhibit, take a nature hike, explore the historic Filoli House, or take a class at this gorgeous 654–acre property.
Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.
Computer History Museum
Large-scale exhibits, an acclaimed speaker series, docent-led tours and an award-winning education program bring computer history to life.
Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.
Golden Gate Park, SF
Events, attractions, meadows, lakes, and a Japanese Tea Garden provide for a true escape, without leaving the city.
The Tech Museum
This family-friendly interactive science and technology center in San Jose provides a glimpse into the most inventive place on Earth — Silicon Valley.
Santana Row - San Jose
Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.
Pacifica State Beach
Learn to surf or visit the “World’s Most Scenic Taco Bell” at this 0.75 mile long crescent shaped escape, a symbol of successful habitat restoration.
Golden Gate Cemetery
This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.
All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents