Digital Brand Manager

Digital Brand Manager

  • Location HOBOKEN, NJ
  • Career Area -
  • Job Function -
  • Employment Type -
  • Position Type -
  • Requisition GH1257944

What you'll do at

The Digital Brand Manager will be responsible for the digitization of Walmart Private Brands. As the Digital Brand Manager for Private Brands, you will be the steward of the Walmart private brand portfolio. You will develop the digital brand strategy and partner with Walmart's external agency partners for brand architecture and design. You will develop annual digital operating plans for Walmart General Merchandise Private Brands on Walmart eCommerce platforms, and create/execute digital brand plans for all customer-facing interaction points. You will also work closely with the Walmart U.S. Stores brand team to drive marketing programs, new product launches, major design/packaging changes, and brand architecture consistency for shared brands. You will drive eCommerce-specific digital expansions and partner with general managers, agencies, and product development teams on launch strategies.


  • BA/BS with 4+ years of relevant professional experience in brand management and marketing
  • Excellent analytical, organizational, and written/verbal communication skills
  • Ability to think strategically, identify and tackle problems, recognize trends, and make data-driven recommendations
  • Proven capability to implement change on a large scale as well as navigate agile structures

Additional Preferred Qualifications

  • Interest in business development, ability to invest in forging long-term strategic business relationships, and a desire to help our partners succeed and thrive on our platform
  • Proven ability to manage multiple, time-sensitive projects and competing priorities simultaneously, and to drive projects to completion with minimum guidance and high attention to detail

All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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