Category Marketing Manager, Pharmacy

Category Marketing Manager, Pharmacy

What you'll do at

Walmart Global eCommerce is seeking a talented Marketing Manager to own the strategic development and management of Pharmacy marketing. The Marketing Manager is responsible for planning and executing programs that will grow the e-commerce Pharmacy business and will work with cross-functional partners to develop and implement strategies to acquire new Pharmacy customers, to increase share of wallet for current Pharmacy customers, and to differentiate and drive customer preference for Walmart’s online Pharmacy.

The position is based in San Bruno, CA or Hoboken, NJ.

Specific responsibilities include:

•Marketing Strategy and Planning (30%). Leverage insights to capture business opportunity.
•Collaborate with cross-functional partners to identify opportunities to differentiate and drive preference for shopping Pharmacy at Walmart.com.
•Develop and advocate innovative solutions to customer issue/need(s) that present an opportunity for the category business. Combine customer and category knowledge with analysis of current opportunities to develop tactical strategies that will drive value for the business.
•Own annual operating plan for Pharmacy, adapting category strategies/tactics as needed to deliver on business goals/KPIs even as the business environment shifts.
•Partner with Category Marketing Lead for Heath & Wellness to drive cross-channel shopping and increased AOV for Pharmacy customers.

•Marketing Execution and Optimization (60%). Bring strategies to life in market and optimize for ROI.
•Build and defend the case for proposed category strategies and their potential impact on the business.
•Manage the implementation of category programs to maximize business results. The Marketing Manager sets the vision and path forward for the execution of category marketing programs and facilitates efficient deployment of the same.
•Continually measure and optimize programs to drive long-term results.

•Voice of the Customer (10%). Turn customer information into actionable insights.
•Become the go-to resource or expert on e-Commerce and omni-channel customer audience(s), and develop an insights-driven point of view that will inform targeted program strategies and tactics.
•If playing in a jungle gym sounds more fun than climbing a ladder…
How you’ll know it’s right
•If playing in a jungle gym sounds more fun than climbing a ladder…
•If you can drive results and solve problems in fun and creative
ways…
•If you want to do things in our industry that have not been done…
•If you understand that without risk there is no reward…

Minimum Qualifications

Min Qualifications:
•4-6+ years experience
•Traditional and digital marketing experience
•Agency or client side background
•Bachelors degree in communications, management, or marketing or equivalent
•Knowledge and/or experience with owned/earned/paid media
•Strong communication skills (written, presentation, meeting management)
•Demonstrated ability to lead and execute large-scale marketing initiatives or campaigns
•Track record of planning and managing programs or tactics that delivered on business goals and expected KPIs or customer metrics
•Travel ~5-10% (mostly to home office, Bentonville, AR and Hoboken, NJ or San Bruno CA)

Preferred Qualifications

Additional Preferred Skills:
•Experience working within the healthcare or pharmacy fields.
•Unique point of view and passion for healthcare, retail innovation and/or online shopping
•Exceptional cross-functional collaboration skills - enjoys motivating and inspiring others
•Strong analytical and problem-solving skills, taking a logical ‘test and learn’ approach
•Ability to manage cross-functionally, at all levels of the organization

The position is based in either San Bruno, CA or Hoboken, NJ.

About Walmart.com

The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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