Director – Social Strategy and Channels

Director – Social Strategy and Channels

  • Location BENTONVILLE, AR
  • Career Area Corporate Affairs & Communications
  • Job Function Corporate Affairs and Communications
  • Employment Type Full Time
  • Position Type Salary
  • Requisition 960736BR

What you'll do at

- Advise and counsel our partners in communications and across the organization to create better awareness and understanding of key audiences and the strategic use of social channels to reach them
- Provide oversight into the strategy and community management for Corporate Affairs’ owned social media channels, including: Walmart Today Facebook, Walmart Today Twitter, Walmart Today Instagram, Walmart Newsroom Twitter and Walmart LinkedIn. In addition, provide oversight for Careers social channels and engagement
- Develop and execute strategies for paid social media executions, which increase the reach of our stories across key audiences
- Manage the strategic approach for the executives on social program
- Provide Social Media strategy and execution for Walmart corporate events, to include Saturday Morning Meetings, Shareholders, Sustainability Summit, etc.
- Align various communications efforts into a consistent approach
- Develop a deep understanding of analytics regarding channel performance, target audience insights, trends and digital behaviors in order to adjust communications approach accordingly
- Establish key measures and report out on the communication accomplishments on a regular basis
- Oversight and responsibility for corporate affairs owned social channels
- Serve as confidant and counselor to key clients and stakeholders
- Significant interface with social engagement agency to guide strategy and execution
- Manage agency partners responsible for delivering social media monitoring and strategy counsel
- Motivate, mentor and develop the team’s staff

Develops and drives the digital channels strategy for Corporate Affairs by collaborating with senior leadership on the overall direction for Corporate Affairs messaging; researching industry trends and best practices in digital communication methods; determining needed digital channels in order to execute the strategy; directing the use of vendors in the execution of channel strategies.

Directs digital advocacy strategy by developing vision for internal and external advocacy digital platforms; monitoring and managing responses to social media handles, websites and blogs critical of Walmart, company leadership, and policies; forecasting and reporting website metrics (for example, traffic, engagement, conversion); developing strategic communications and messaging to mitigate damage to company's reputation; and developing rapid response, outreach, and third-party validation plans for crisis communications events.

Minimum Qualifications

  • 2 years of supervisory experience.
  • Bachelor s degree in Marketing, Communications, Business, or related field and 5 years experience in digital communications, marketing, or related field OR 7 years experience in digital communications, marketing, or related field.

Preferred Qualifications

  • 3 years Walmart experience in Communications, Marketing, or related field.
  • 3 years experience developing and executing a social media strategy.
  • 3 years experience developing and executing a web media strategy.
  • 5 years experience in developing digital communication channels.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Hello, NW Arkansas

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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