Sr. Manager, Brand Marketing

Sr. Manager, Brand Marketing

  • Location SAN BRUNO, CA
  • Career Area Human Resources
  • Job Function Human Resources
  • Employment Type -
  • Position Type -
  • Requisition 905220BR

What you'll do at

You will:
• Own end-to-end brand marketing campaigns across digital (social, display, email), OOH, mobile, events, and internal communications to build a unified talent brand and scale our talent pipeline.

• Launch a content strategy across our core channels, managing external media agencies and working closely with an internal team of designers, copywriters, and developers to bring our brand vision to life.

• Drive innovation across our family of brands, creating unique, technology-driven, and experiential activations to attract and acquire the best talent.

• Conduct user research on our target audiences, building comprehensive
personas driven by industry data and qualitative feedback from our associates.

• Partner with the People Experience team, Corporate Communications, Talent Acquisition and other business divisions to understand business goals.

• Optimize content delivery across the Walmart eCommerce employee journey in order to create authentic, differentiated, and relevant brand experiences.

• Act as Talent Brand Lead for our West coast locations, building relationships with key stakeholders and owning brand marketing for core teams.

• Collaborate with marketing team to align with our external marketing efforts and use the proper voice, tone and visuals of Walmart eCommerce


Minimum Qualifications

• Minimum 5 - 8 years of total work experience (including internships)
• Minimum 5 years of marketing, operations, strategy or product experiences
• Experience in Employment Branding is a plus

Preferred Qualifications

Bonus points

• You read this job description and a bunch of ideas came to mind, then we want to hear from you!

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
Adele Garcia
"Walmart supports their associates. They really are like your second family away from home."
— Adele Garcia, Global HR Operations

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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