Digital and Partner Marketing Manager, Vudu
- Location SUNNYVALE, CA
- Department Technology & Software Development
- Team Software Development and Engineering
- Employment Type -
- Position -
- Requisition 893367BR
What you'll doWe are seeking a Digital and Partner Marketing Manager, Vudu professional in our Sunnyvale, CA office.
Duties: Assist in the management of day-to-day execution of web & device based new user acquisition campaigns; launch digital campaigns on different platforms for top selling VUDU movies in the North America. Compile reports and analysis on program performance and progress highlighting opportunities to optimize and grow paid search campaigns, affiliate programs. Manage day-to-day execution of web & device based new user acquisition campaigns. Report on paid search channel performance using customer data, LTV, CPA, ROI and profit margin to identify opportunities for growth and higher budget allotment. Review, debug, implement pixel tracking for end to end user behavior and purchase cycle tracking. Implement various optimization strategies and optimize various ROI targets on a regular basis to ensure campaigns are efficient and cost effective. Build Partner dashboards with ROI and expose change in landscape over time.
Skills required: Experience managing search advertising campaigns across Google AdWords, Bing Ads, Yahoo Gemini, Facebook paid ads, mobile devices, Google display network, and Criteo retargeting platforms. Experience with planning, running, and analyzing A/B tests to improve search ads and landing pages. A/B test and optimize marketing campaigns experience to improve quality score and achieve ROI targets. Experience using Omniture and Google AdWords reporting tools. Experience managing third party vendor and account management relationships to align marketing campaigns and goals. Employer will accept any amount of experience with the required skills.
Wal-Mart is an Equal Opportunity Employer.
"I feel like my manager wants to help me become a better developer and a better person overall."
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