Digital and Partner Marketing Manager, Vudu

Digital and Partner Marketing Manager, Vudu

What you'll do

We are seeking a Digital and Partner Marketing Manager, Vudu professional in our Sunnyvale, CA office.

Duties: Assist in the management of day-to-day execution of web & device based new user acquisition campaigns; launch digital campaigns on different platforms for top selling VUDU movies in the North America. Compile reports and analysis on program performance and progress highlighting opportunities to optimize and grow paid search campaigns, affiliate programs. Manage day-to-day execution of web & device based new user acquisition campaigns. Report on paid search channel performance using customer data, LTV, CPA, ROI and profit margin to identify opportunities for growth and higher budget allotment. Review, debug, implement pixel tracking for end to end user behavior and purchase cycle tracking. Implement various optimization strategies and optimize various ROI targets on a regular basis to ensure campaigns are efficient and cost effective. Build Partner dashboards with ROI and expose change in landscape over time.

Minimum Qualifications

Minimum education and experience required: 5 years of experience in eCommerce marketing or related field; OR Bachelor’s degree or equivalent in Business, Engineering, Mathematics, Psychology, or related field and 2 years of experience in eCommerce marketing or related field.

Skills required: Experience managing search advertising campaigns across Google AdWords, Bing Ads, Yahoo Gemini, Facebook paid ads, mobile devices, Google display network, and Criteo retargeting platforms. Experience with planning, running, and analyzing A/B tests to improve search ads and landing pages. A/B test and optimize marketing campaigns experience to improve quality score and achieve ROI targets. Experience using Omniture and Google AdWords reporting tools. Experience managing third party vendor and account management relationships to align marketing campaigns and goals. Employer will accept any amount of experience with the required skills.

Wal-Mart is an Equal Opportunity Employer.

Preferred Qualifications

Walmart Associate
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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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