Senior Digital Brand Manager- Private Brands

Senior Digital Brand Manager- Private Brands

What you'll do

The Senior Manager will be responsible for the digitization of Walmart Private Brands. As the Digital Brand Manager for Private Brand you will be the steward of the Walmart private brand portfolio. You will develop the overall digital brand strategy and be the liaison to Walmart's outside agency partners for brand architecture and design. You will develop annual digital operating plans for Walmart General Merchandise Private Brands on Walmart eCommerce platforms, and create & execute digital brand plans for Walmart General Merchandise Private Brands for all customer facing interaction points. You will also be the liaison between Walmart U.S. store brand team; marketing programs, new product launches, major design/packaging changes, and brand architecture consistency for shared brands. You will identify eCommerce specific digital expansions and work with GM's, agencies and product development teams on launch strategies.

Minimum Qualifications

BA/BS with 6+ years of relevant professional experience (merchandising, brand, product development)
Excellent analytical, organizational, and written/verbal communication skills
Ability to think strategically, to structure problems independently, and to recognize trends and make recommendations using data
Proven capability to implement change on a large scale as well as navigate agile structures

Preferred Qualifications

Interest in business development, ability to invest in forging long-term strategic business relationships, and a desire to help our partners succeed and thrive on our platform
Proven ability to manage multiple, time-sensitive projects and competing priorities simultaneously, to work independently, and to drive projects to completion with minimum guidance and high attention to detail
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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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