Director, CRM and Loyalty

Director, CRM and Loyalty

What you'll do at

The Director, CRM and Loyalty is responsible for building and executing Jet’s retention marketing and loyalty strategies. Your ultimate goal is to drive customer lifetime value.

Challenges you’ll be tackling

Driving repeat purchase behavior across Jet’s and Walmart's existing customer file – from on-boarding/activation through highly loyal, frequent shoppers and lapsed consumers.
Leading email and mobile push channel strategy and performance team.
Displaying expertise in retention marketing, loyalty program constructs, customer segmentation and analysis and digital marketing.
Responsibilities

Create and drive strategy around cross-channel, segment based marketing across our existing customer base, initially leveraging channels like email and mobile push and expanding to additional channels.
Create cohesive customer life-cycle strategy with targeted programs for specific customer groups, including win back, category expansion and onboarding.
Build, test and scale loyalty program and loyalty assets that deliver against goal of driving increased LTV.
Develop robust, iterative and scalable channel test/learn strategy, inclusive of consistent performance reads with go-forward recommendations.
Develop and manage overall customer contact strategy – driving towards a goal of targeting customers at the right time, in the right format with the right content for them.
How you’ll know it’s right

If you can drive results and solve problems in fun and creative ways…
If you want to do things in our industry that have not been done…
If you want to be a part of one of the fastest growing e-commerce companies around where the only constant is change…

  • Cultivates an environment where associates respect and adhere to company standards of integrity and ethics
  • Develops and implements strategies to attract and maintain a highly skilled and engaged workforce
  • Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals
  • Directs the development of annual plans
  • Manages the Walmart brand
  • Oversees and directs the development and implementation of large-scale marketing initiatives (for example, on-site merchandising, advertising, store integration)
  • Oversees the development and management of key supplier partnerships on new and existing marketing initiatives
  • Provides overall direction
  • Sets and oversees marketing budgets

Minimum Qualifications

10+ years of marketing experience with a focus on loyalty, retention and performance marketing.
  • 3 years of supervisory experience.
  • Bachelor's degree in Business, Communications, or related field and 6 years experience in marketing or related field OR 9 years experience in marketing or related field.

Preferred Qualifications

  • 5 years experience in online marketing.
  • 5 years experience managing cross-functional teams.
  • 5 years experience managing vendor contracts and relationships.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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