Manager, Digital Marketing Analytics
- Location SAN BRUNO, CA
- Department Marketing & Customer Insights
- Team Marketing
- Employment Type -
- Position -
- Requisition 844398BR
What you'll do atWalmart eCommerce has an exciting opportunity to join Global Customer Insights & Analytics team, where we influence business strategy and decision with data and insights. The selected candidate will be dedicated to Digital Marketing & Customer Insights。
•Manage analyses and projects as insight partners with digital marketing team, accountable for developing roadmap; ensuring SOW alignment; establishing timelines and deliverables; analyzing, planning, and implementing project initiatives; taking corrective action; and presenting results to leadership and stakeholders to achieve desired results.
•Drive key customer acquisition and retention strategies for Walmart eCommerce;
•Lead media measurement plan, partner with paid marketing channel owners to optimize marketing investment across top, mid, and last touch conversion funnel
•Design and execute learning agenda for customer retention programs, be the core analytics brain to unleash opportunities to improve customer cohort quality, and LTV overtime by fine-tuning targeting and engaging strategy through test & learn programs
•Segment, prioritize and socialize clearly distinctive customer segments based on demographics, purchasing behavior, lifestyle preferences, customer experience and other customer attributes. Make actionable targeting & messaging recommendations tailored to each segment
•Familiar with Omniture clickstream data, be able to perform marketing pathing analysis and attribution logic based off raw session data.
•Partner with cross functional teams to assess business requirements, improve tracking & data quality, and enhance reporting portfolio collectively.
•3-5 years of experience in data and business analytics, with domain knowledge in digital marketing
•Proven track record of leveraging data to influence business decision making
•Proficiency with SQL, Tableau, R, and big data platforms like HIVE, Teradata, Splunk etc.
•Proficiency in PowerPoint; Comfortable with presentation to C-level Executives, by synthesizing data information to a non-technical story/executive summary.
•Experience with modeling tools to perform prediction, segmentation; MTA experience preferred.
•Work comfortably with ambiguity and in a fast-paced environment; Prioritize multiple analytics requests based on action-ability and business impact
•Strong business acumen; shareholder mindset
•Creative problem solver
•Retail, eCommerce experience
Hello, Silicon Valley
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All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents