Head of Performance Marketing (Vudu)

Head of Performance Marketing (Vudu)

What you'll do at

As our Head of Performance Marketing at Vudu (Director, Walmart.com), you will be a key leader within the organization responsible for driving consistent and cost-effective new customer growth, as well as owning all retention marketing initiatives for our current base of customers. Reporting to the Sr. Director of Marketing & Merchandising, you will be responsible for managing a talented team of marketers across both acquisition & retention channels.

What You’ll Do
• Clearly define measurable goals, core strategies and efficient tactics to ultimately drive cost-effective acquisition and retention for our business
• Manage the revenue forecast and delivery for your channels, identifying opportunities for upside, and identify creative ways to bridge revenue gaps as the need arises
• Partner with the Director of Product to ensure your strategies and plans build upon and leverage the product strategy
• Partner with the Merchandise Planning team to ensure all marketing plans align with their revenue goals
• Work with Analytics and Product teams to establish strong tracking across all customer acquisition & retention initiatives
• Manage external agencies to deliver business results, making judgment calls on what is best managed in-house vs. externally
• Develop and lead your team to execute a paid marketing strategy across search, social, programmatic, affiliates and living room devices that drives new customer growth
• Spearhead the cross-channel retention marketing strategy, managing a team across email marketing, push notifications, loyalty programs, and more to improve the retention performance indicators
• Budget effectively across your channels, track marketing spend and results, and continue to measure ROI on all initiatives
• Nurture and mentor a talented set of direct reports to maximize their potential and growth

How You’ll Know You’re an Academy Award Winner
• You are a deeply analytical thinker who is always seeking out new ways to drive new customer growth and to improve the retention curve
• You have the ability to combine your deep analytical skills with deep consumer empathy, to ensure we are always delivering customer-centric experiences
• You are highly detail-oriented with strong organizational and communication skills and have the ability to prioritize and re-prioritize based on changing business needs
• You have an entrepreneurial spirit and excitement for the challenges that come along with building disruptive businesses

Minimum Qualifications

What You’ll Need
• A proven track record of building marketing teams that deliver growth in a data driven and financially disciplined yet creative manner
• 5+ years of marketing experience across paid and organic search, paid social and digital advertising, programmatic media, personalized communications, across both web and mobile
• Experience with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Experience in a highly analytical role, such as investment banking, consulting, finance, economics, etc.
• Strong understanding of tracking and attribution
• Tactical experience working within digital channels (Display, Social, Search, Mobile and Affiliate).
• Experience managing multi-functional in-house teams and external agencies
• Managed teams of 5+ individuals at different levels and skills within the marketing function.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Hello, Silicon Valley

You don’t have to choose between your career and your lifestyle in Silicon Valley. Here, you can have both.

Discover Silicon Valley
Silicon Valley
View of Silicon Valley from the hills after a passing storm

All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

Recently viewed jobs