Growth Marketing Lead (Office & B2B Categories)
- Location SAN BRUNO, CA
- Department Marketing & Customer Insights
- Team Marketing
- Employment Type -
- Position -
- Requisition 817188BR
What you'll do at• Develop customer-centric marketing plans with strategic vision and attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, retention and partnership teams to meet business objectives.
• Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth.
• Launch, track, and monitor category-specific marketing performance; execute campaigns (leveraging various internal marketing teams and agencies when needed); create and manage forecast and budget.
• Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with category teams.
• Grow a deep understanding of consumer habits for your category (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
• Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.
How you’ll know it’s right
• If playing in a jungle gym sounds more fun than climbing a ladder…
• If you can drive results and solve problems in fun and creative ways…
• If you want to do things in our industry that have not been done…
• If you understand that without risk there is no reward…
• Heavy experience working cross-functionally and building plans both top-down and bottoms-up.
• Excellent communication and presentation skills, with a high attention to detail.
• Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities, and employees.
• Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.
• Sharp creative eye, experience testing and learning messaging and creative.
• Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
• Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing critical.
• Bachelor's degree with strong academic record.
• MBA a plus.
Hello, Silicon Valley
You don’t have to choose between your career and your lifestyle. In Silicon Valley, you can have both.Discover Silicon Valley
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Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.
Computer History Museum
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Golden Gate Park, SF
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The Tech Museum
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Santana Row - San Jose
Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.
Pacifica State Beach
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Golden Gate Cemetery
This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.
All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents